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We wanted to share this recent guest opinion piece in @VentureBeat about a company demonstrating what not to do, unless your okay with the consequence of running your brand into the ground.

As the author so eloquently states, ..."Trust is earned in drops and lost in buckets."

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Journalism: Last Week Tonight with John Oliver (HBO)
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Posts
Ignite X
April 6

It's nice to see client Keepsafe weigh in on this newly signed bill. Undoubtedly, there will be many twists and turns in the road ahead due to its controversy.

Ignite X
March 1

Here's a look at a few exceptionally creative companies that have adopted the art of the documentary.

Learn how Church’s Chicken turned a speed drumstick contest into a powerful documentary that gave their marketing a leg up – Content Marketing Institute
contentmarketinginstitute.com

Ready to elevate your voice in the market, but not sure how to get started? Download our Quickstart Guide for free: http://bit.ly/2kdpIAU

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Ever wonder how some execs rise above the noise? Wanna know how to get started? Read more on "how to build your executive brand like Jeff Bezos" http://bit.ly/2kOIxd6

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Confucius says, "Wherever you go, go with all your heart!
Happy Valentine's Day!

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Ignite X
February 6

#ThoughtLeadership It drives corporate growth, but requires some planning. Where should you start? Right here: http://bit.ly/2l4BUUF

Ignite X
February 3

Ready for thought leadership, but not sure how to get started? Download our Quickstart Guide for free: http://bit.ly/2kdpIAU

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Ignite X
February 3

Ever tried to build a brand identity from scratch? We have. In today's blog post, we share a useful exercise to help get you started toward branding your company. Read it here: http://bit.ly/2kBgIrE

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Ignite X
February 3

A provocative look at how some brands are revisiting their mission-driven position to one of activism. In a rocky political environment, some brands have jumped in feet first (i.e. Lyft, Microsoft, Amazon, Starbucks, Airbnb). Check out the Super Bowl commercials to start getting an early peek at other brands stepping up to make a bold statement (i.e.: Budweiser, Audi). Interestingly some brands are even revisiting their logos to better reflect and echo their values in the face of growing unrest. Experts weigh in to predict more assertive recalibrations from brands in the coming year.

Designers predict the major branding trends of 2017.
fastcodesign.com
Ignite X updated their cover photo.
January 23
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Ignite X
January 20

You have your thought leadership roadmap in place. But what levers can you dial up to make your efforts more efficiently? In this post, we share tips for igniting your executive branding campaign. bit.ly/2jH6aXu

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Ignite X shared Coronet's photo.
January 12

Kudos to @Coronet for winning yet another industry accolade for their mobile security solution.

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Coronet
January 12

Extremely proud to have won the Frost & Sullivan Best Practices' Global Mobile Security Technology Innovation Award!

Ignite X
January 12

SXSW Interactive is the hottest industry event in the South. Should you launch your product there? Perspectives are mixed. Here are 5 questions you should ask before investing a dime. http://bit.ly/2joagRK

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