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We wanted to share this recent guest opinion piece in @VentureBeat about a company demonstrating what not to do, unless your okay with the consequence of running your brand into the ground.
As the author so eloquently states, ..."Trust is earned in drops and lost in buckets."
It's nice to see client Keepsafe weigh in on this newly signed bill. Undoubtedly, there will be many twists and turns in the road ahead due to its controversy.
Ready to elevate your voice in the market, but not sure how to get started? Download our Quickstart Guide for free: http://bit.ly/2kdpIAU
Ever wonder how some execs rise above the noise? Wanna know how to get started? Read more on "how to build your executive brand like Jeff Bezos" http://bit.ly/2kOIxd6
#ThoughtLeadership It drives corporate growth, but requires some planning. Where should you start? Right here: http://bit.ly/2l4BUUF
Ready for thought leadership, but not sure how to get started? Download our Quickstart Guide for free: http://bit.ly/2kdpIAU
Ever tried to build a brand identity from scratch? We have. In today's blog post, we share a useful exercise to help get you started toward branding your company. Read it here: http://bit.ly/2kBgIrE
A provocative look at how some brands are revisiting their mission-driven position to one of activism. In a rocky political environment, some brands have jumped in feet first (i.e. Lyft, Microsoft, Amazon, Starbucks, Airbnb). Check out the Super Bowl commercials to start getting an early peek at other brands stepping up to make a bold statement (i.e.: Budweiser, Audi). Interestingly some brands are even revisiting their logos to better reflect and echo their values in the face of growing unrest. Experts weigh in to predict more assertive recalibrations from brands in the coming year.
Ignite X updated their cover photo.
You have your thought leadership roadmap in place. But what levers can you dial up to make your efforts more efficiently? In this post, we share tips for igniting your executive branding campaign. bit.ly/2jH6aXu
SXSW Interactive is the hottest industry event in the South. Should you launch your product there? Perspectives are mixed. Here are 5 questions you should ask before investing a dime. http://bit.ly/2joagRK



































