“When do early adopters share or scare? A conceptual model”…/greitm-researchers-presents-a-…/

Today we share the latest conference paper that our GREITM researchers presented at ISPIM

PhD dissertation advances. "An analysis of sport event sponsorship activation in the digital environment: a case study approach” by Marcela Garza, PhD candidate.…/three-phd-dissertation-project…/

Continuing with our series of entries about the PhD dissertation projects, we now discuss the second research work that was presented in the La Salle –URL Doctoral Week.