In the whirlwind of startup building don't forget about the initial problem you're trying to solve
"The brand is no longer the product and as the user experience, design and price become homogenised and almost standardised, consumers have no need to show allegiance to one particular company or brand...
Branding is nothing more than creating an emotional attachment between the brand and the person”
Great news, friends! Thanks to your support Keystroke DNA has made it to TOP 15 Nordic & Baltic Startups! On May 3-5, we'll be in Helsinki, Finland pitching our venture at the Arctic15 Microsoft Pitching Competition. Wish us luck!
As European entrepreneurs return home from the Valley, the Old Continent is fast becoming a major #startup hotspot.
"We’re willing to trade a painful now for a pleasurable later.
But what if we didn’t have to do that? What if instead of putting ourselves through the ringer to – maybe – get to that place we really wanted to go, we instead started by aligning our startup with our passion now."
Don't defer your life for 10+ years, says Wil Schroter, the founder of Foundable and Startups.co. Find your #passion and create a profitable #startup around it.
Our venture, Keystroke DNA, has made the shortlist for the 30 most promising Nordic and Baltic startups. Please vote for Keystoke DNA to help it earn a place among the TOP15 Arctic startups and then later on to the finals!
As the holidays approach we're thinking about Easter eggs. Not real ones, but the fun treats found in UX design.
Companies analyze their competitors, but they rarely turn that same analytical eye inward. That’s a mistake.
Feeling guilty for binge-watching one of your favorite series instead of doing something meaningful? Well, don't be, here's one where fiction mirrors reality - HBO's Silicon Valley. Entrepreneurs can enjoy a good laugh and learn valuable lessons for startups at the same time
Ben Horowitz: "To succeed, we founders also need to free our teams to take risks, to be responsible, to constantly learn and share knowledge and to cultivate better teamwork". Why culture is crucial and how it's built - watch Horowitz's full presentation at Startup Grind
As entrepreneurs, we'll always face challenges — it's simply the nature of the work. Check out the invaluable insights offered by 12 successful startup founders that will help you overcome obstacles that many entrepreneurs will face...
Walk in your customers' shoes like you mean it. If you want to find the right product-market fit for your #startup, you need to know how people in the market actually live - adopt their behavior, act and think like they do. Experience their joys and their sorrows. Feel their frustrations. Once you understand their needs you will discover that you are better prepared to find the answers and perfect your #product.