Facebook – the social network that’s become indispensable for online marketers. From small specialty business to big and powerful multinationals, everyone has figured out how useful Facebook can be when it comes to reaching customers, and everyone is tapping into that enormous potential. Or at least, what’s left of it.
Do you remember what your handwriting looks like? It’s too easy to forget these days when so much communication has moved from the physical and analog into the online and digital realm. We are used to seeing our words typed on a screen and not written on a paper, and it’s like that across different aspects of our lives.
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Think about your website as a bricks-and-mortar store. The homepage is the shop window, and you need to dress it up to showcase your products and attract customers. But a beautiful window means nothing if what’s inside doesn’t match up.
Too many people believe that, as far as their business’ website is concerned, all they need to do is make sure that it’s online. Some think that’s all websites are good for – to be there if someone stumbles upon them. Others know that a website can be a great marketing tool, but they don’t understand how exactly to make it into one.
There’s no such thing as unimportant communication when you’re a business owner and the communication in question is happening between you and a potential client. If you think that just because something is a draft or a proposal, and not the real thing, it doesn’t count – think again.
Statistics say that the average email user receives around 150 emails each day. Slightly less than a half of them ends up being deleted straight away. Even with that taken into account, a lot of clicks needs to be made to open the emails that weren’t deleted, and even more words need to be read.
For many small business owners, blogging is often the last thing they would do to market their business. Even those business owners that invest money and effort into their business’ online presence, even those that have enough tech savvy to be capable of running a blog, somehow choose not to do it.
Think about any big corporation you ever had to deal with in your life. What are the first words that come to your mind? Are they, by any chance, “cold,” “distant,” or “impersonal?” Because for a lot of the people, they are.