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It's officially football season!! Miller Lite is supporting their NFL alliances with custom team creative, activated in each local market! Check out these awesome 2-D extensions for the Carolina Panthers, Chicago Bears, Houston Texans, Philadelphia Eagles and Pittsburgh Steelers! #contexthacker
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‪Can you tell our #NYC team was eager to celebrate #NationalPizzaDay!? Thanks Clear Channel Outdoor for delivering!! 🍕 ‬

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‪The Philadelphia Eagles were definitely BIG GAME READY last night! Miller Lite supported their NFL alliance with Super Bowl #Philadelphia targeted messaging! Cheers to the champs! #FlyEaglesFly #SuperBowlChampions ‬

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Kinetic
February 5 at 7:07am

Our sister agency LOOM, the expert on Smart City advertising, is rolling out a new partnership with Volta Charging. What better way to connect with eco-friendly audiences? #contexthacker

WPP's Loom Gets A Charge Out Of Volta, Backs Nationwide Rollout
Loom Media, a division of WPP's tenthavenue unit that describes itself as weaving "brands into the fabric of the city," today announced a deal with free, ad-supported electric car-charging network Volta Charging, to sponsor Volta locations nationwide. The companies said the deal will increase Volta'...
mediapost.com

Congrats to our United team! Together with Wavemaker, mcgarrybowen & Verifone Media we took home a MediaPost Creative Media Award in the Outdoor category for our first-to-market dynamic taxi top campaign! Cheers to everyone involved! https://goo.gl/gpFNtU #OOH

MediaPost – Creative Media Awards
The Federation for Internet Alerts invented a way to use A.I. to alerts communities during times of crisis. The data platform sends geo-targeted digital and OOH notifications to platforms such as Google Maps, Amazon Echo, and internet browsers. Alerts are disseminated in 40 milliseconds. Media compa...
mediapost.com

With consumers showing stronger signs of digital ad fatigue, marketers are moving to shake up out-of-home (#OOH) strategies with immersive ways to share their stories. Our Chief Strategy Officer, Michael Lieberman, spoke with Marketing Dive about the future of Experiential Marketing! https://goo.gl/dxR6q1

NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
marketingdive.com

To close out the year, our CEO David Krupp weighs in on the best ads of 2017 with Business Insider! https://goo.gl/kLp65W #HappyNewYear

The 10 best ads of 2017
From Fearless Girl to a Stranger Things AR lens, we've compiled the year's best advertisements.
businessinsider.com

Happy holidays from Kinetic #LosAngeles! Thank you to all of our clients and partners for making our year so bright! We hope your holidays are filled with joy and laughter through the New Year!

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"My favorite work of the year is the Burger King Bullying Jr. PSA — it pulls your leg and then your heartstrings, making a very powerful statement about how we should treat one another," said David Krupp, CEO of Kinetic USA. "Besides being a compelling creative execution, it is also smart business. Consumers are paying close attention to the actions, beliefs and values that brands express and they align with the companies that they believe in."

Check out the top 10 ads of 2017 featured in Business Insider: https://goo.gl/kLp65W

The 10 best ads of 2017
From Fearless Girl to a Stranger Things AR lens, we've compiled the year's best advertisements.
businessinsider.com

Thrilled with the results of the OAAA Media Plan of the Year awards! Check out all of the award winning #OOH campaigns, including the Perrier Flavor Studio, Universal Studios Entertainment first to market Snapchat campaign for The Girl on the Train, MillerCoors Miller Lite Wrigleyville World Series domination, and the #OOH Ratings Award winning Sony PlayStation footfall campaign:

https://www.youtube.com/watch?v=dHLdhJiSkdA&app=desktop

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'Tis the season! Our Chief #Marketing Officer Liliana Caro on why context and environments play an important role in purchase decisions 🎁 via Ad Age

http://adage.com/…/digital…/senses-connect-consumers/305893/

Using the Five Senses to Connect With Consumers During the Holiday Season
Here are some ways brands can use the five senses to connect with consumers leading up to the holiday shopping season, writes Liliana Caro.
adage.com

Heading to CES in January? Check out the top 3 #OOH innovations to watch for!

#CES2018 via GeoMarketing

GeoMarketing
December 12, 2017

CES 2018 Preview: What Marketers Should Look For In OOH Innovation y Kinetic USA's Rosh Singh

Hey #Chicago, #NYC, #SanFrancisco and #LosAngeles! Look up at your city skyline tonight, because Jurassic World is taking over!! The #JurassicWorld logo will be projected onto iconic landmarks to announce the trailer for #FallenKingdom on 12/7! Share your photos using #TrailerThursday!

Last night, Kinetic USA took home five OAAA Media Plan Awards, making us the most awarded agency of the evening! Our work with Sony PlayStation and Clear Channel Outdoor won Gold and the coveted OOH Ratings Driven Media Planning Award! Our MillerCoors Miller Lite Wrigleyville World Series campaign was awarded Gold, and both the Nestlé Perrier Flavor Studio and Universal Studios Entertainment The Girl on the Train #OOH+Snapchat campaign were awarded Silver! Congrats to our teams on a stellar night!

Check out all of the award winning campaigns here: https://goo.gl/Z7i195

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"72% of millennials seek experiences over material objects, motivating beverage brands like Perrier to test out-of-home, multi-sensory marketing to effectively target a mobile generation of consumers," said Kinetic USA CEO David Krupp recently interviewed by BeverageDaily.

Read more: https://goo.gl/H4NLHq

Perrier appeals to experience-seeking consumers with interactive branding: Kinetic Worldwide
The majority of millennials (72%) seek experiences over material objects: motivating beverage brands like Perrier to test out-of-home, multi-sensory marketing to effectively target a mobile generation of consumers, says CEO of Kinetic Worldwide North America, David Krupp.
beveragedaily.com

Our Kinetic Future team is always looking out for ways to give back to the community. For Thanksgiving, Kinetic's Los Angeles office is collecting and donating nonperishable food items to the city's Westside Food Bank. Meanwhile, the agency's New York office is taking part in the New York Cares Coat Drive which provides coats to the less fortunate as well as the Holiday Angel Project, an initiative that helps turn letters to Santa from children in homeless shelters across the city into personalized gifts.

Read more via MediaPost: https://goo.gl/gMp1Gx #KineticFuture

Agencies Give Back For Thanksgiving
Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here's just a small sampling of what some shops have planned.
mediapost.com

MillerCoors is nominated for the prestigious OAAA OBIE Hall of Fame, and we need your help to get them inducted! Vote here before January 5 ➡️ goo.gl/EYMJhJ 🍻

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