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Navigating personalization, automation and AI can be RUFF. 🐶 Stop by Seaport H at 10:30 today and see how Nestle Purina worked with Lytics to use customer data to create smarter ways to serve and build trust with pet owners. #GartnerDMC

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It's time for marketing to be intentional and transparent in their engagements with customers. This is how we build trust. #TrustBasedMarketing

Personalized Marketing and Customer Data Platform
Understanding who your customers are, how they engage with your brand and what content interests them are the building blocks for relevant, one to one marketing campaigns that increase customer lifetime value.
lytics.com
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The Lytics team will be in full force at the #GartnerDigitalMarketingConference tomorrow. Stop by booth 100 and learn how we help brands understand their customers on an individual basis.

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The 2018 #GartnerDigitalMarketingConference line up is PAWsitively amazing! 🐾 We're excited to present with Nestle Purina and help attendees learn how trust in marketing are essential for your company's success.

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As companies migrate from third-party data, take a look at how Lytics can help you use first-party data and still boost your efficiency with Facebook advertising efforts.

Facebook Killed the Easy Button: What Marketers Need to Do Now
In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.
lytics.com

What? "Trusted Marketing - 'Tails' from a Personalized Pet Project" isn't on your Gartner For Marketers Conference agenda? Stop KITTEN around. We'll see you Wed. 5/16. 😺

The Gartner Digital Marketing Conference
At the Gartner Digital Marketing Conference, you'll gain unbiased, unrivaled perspectives and advice on digital trends. Learn from real-world case studies. Our analysts are experts at understanding the ways digital marketing affects business at your level.
gartner.com

In all the buzz around AI, random uses don't have to be your only answer. Instead, take a look at how AI can help you solve a specific problem.

Speakers at MarTech pull back the curtain on artificial intelligence - MarTech Today
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
martechtoday.com

Our priority has always been and will continue to be transparency between brands and their customers.

We are Committed to Privacy and Transparency
There’s been a lot of news recently about the misuse of customer data... Lytics stands for a better way of doing things.
lytics.com

Headed to San Jose for #MarTech? Learn how our customer AEG Presents serves its individual concertgoers recommendations they love. Stop by booth 622 or hear AEG’s story Wed, 4/25 at noon in the Grand Ballroom.

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One of our partners, Isobar, uses Lytics to help their clients get to know customers and fill the gap in digital marketing.

Agencies? Consultancies? They Want to Do It All
They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business
dmnews.com

Are you using Facebook's Partner Categories for your programs? Now that the news is out that Facebook is killing this product, it's more important than ever for marketers to double-down on their first-party data strategy.

https://www.lytics.com/…/facebook_ends_third_party_data_ad_…

Facebook Killed the
In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.
lytics.com

We're excited for what's in store and ready to help more companies drive business growth and create enduring customer relationships.

Portland online marketing firm Lytics raises $14 million
It's one of two notable venture investments in Portland startups Tuesday.
oregonlive.com|By The Oregonian

Our partner, AnneMarie Wills of Leverage Lab on Facebook's announced changes to Partner Categories and how this will impact marketers' first-party data strategies.

http://www.pubexec.com/…/facebook-bans-3rd-party-data-medi…/

What Facebook’s Ban of 3rd Party Data Means for Media Companies
As Facebook aligns its platform around first party data, publishers and media companies should take a hard look at their data strategy.
pubexec.com

Our customer @lokwise from @TheEconomist: “We have shown that we can drive actual revenue very quickly... by being data-centric and by using technologies that push that forward. We have a big say of how the company moves now.”

https://which-50.com/seismic-shift-revenue-economist-eyes-…/

‘A Seismic shift in revenue’: The Economist eyes further subscription growth
The Economist has quadrupled its subscription profits in four years and in 2017, the circulation business was the single-largest contributor to the group’s profits for the first time in its 174 year history. That growth has been driven by targeted marketing activity designed to find subscribers wi...
which-50.com

Our customer Nestle is doubling-down on customer trust: "We have to drive a high-trust bargain with consumers to get first-party data in the age of GDPR."

http://www.adweek.com/…/why-nestle-is-doubling-down-on-fir…/

Our customer, SourceMedia, is using Lytics to help their advertisers reach the right audiences, get more transparency into campaign performance, and maximize ad spend.

https://adexchanger.com/…/b2b-publisher-sourcemedia-takes-…/

B2B Publisher SourceMedia Takes A Targeted Approach To Branded Content | AdExchanger
SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward...
adexchanger.com