McCann

Advertising Agency in New York, New York

McCann Worldgroup España launches a major new integrated campaign for Movistar España, the largest telecom company in Spain, "Di Hola a Movistar ("Say Hello to Movistar"). The campaign tells consumers to "say goodbye" to the old ways of staying connected and to trust Movistar to connect on mobile devices, broadband, cable TV and pay TV. The work highlights the many customized experiences the brand offers and promises to let customers choose whatever they want to see, whenever and wherever they want to see it, and across any device. The campaign features well-known Spanish stars whose work has appeared on Movistar's channels, including actress/TV presenter Patricia Conde, comedian/TV host David Broncano and actor/director Paco León.