With thousands of available solutions, the marketing technology ecosystem continues to grow noisier and more confusing. The DemandGen Alliance was created to provide a vision for full-stack marketing to the B2B community and shine a light on the best-in-class tools available today. Our team at Mintigo is proud to join this consortium, in partnership with DemandGen International, Inc. and the full list of providers here: http://bit.ly/2BHn3dC.
As marketers continue to explore AI-driven personalization, Kevin Lindsay, Director of Product Marketing, Adobe Target, emphasizes the marketers' need for visibility into what's happening under the hood to better determine the type of customer experiences they create, what specific audiences to target, among others. Read more about the other disruptions in martech this year: http://bit.ly/2BMCphC
Another day, another list of 2018 marketing automation trends that include predictive lead scoring and personalized content recommendations. These two may have been in the industry for a while but as machine learning and analytics continue to improve, so do the marketing technologies that companies are using. But above anything else, what the list emphasized is the importance of delivering “wow” experiences for prospects and customers. Read more here: http://bit.ly/2CDvIeB
Thinking of which B2B lead nurturing strategy to explore this year? Here's a rundown of possible ones: (1) Improve sales and marketing alignment; (2) Implement an ABM strategy; or (3) Move to predictive lead scoring. Read about them here: https://mklnd.com/2DDVxvv
Among PwC's exciting predictions for AI in 2018, one refers to the value that lies not in creating entire new industries, but rather in empowering current employees to add more value to existing enterprises.
This comes in three main ways: Automating complex processes, identifying trends in historical data (predictive analytics), and providing forward-looking intelligence. Read about the rest of the predictions here: https://pwc.to/2G1VCuH
We are thrilled to launch Mintigo Predictive Audiences, our brand new solution designed to help @Marketo customers discover and target the right audiences! With Mintigo Predictive Audiences, marketers in growing businesses can get a quick start to ABM and drive bigger deals faster. Learn more: http://bit.ly/2n09P38
What do CMOs consider the biggest marketing breakthrough in 2018? One that would command their attention and investments? Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard, shared that one of their priorities is building artificial-intelligence strategies and deploying pilots, seeing "AI applications across the full spectrum of marketing activities." Read about what CMOs from Target, HP, Hyatt, and many more think: http://bit.ly/2EMmXj5
In a new blog post, our CEO and founder, Jacob Shama shares how the availability and accessibility of AI explains why its many use cases have been experiencing rapid popularity, development, and adoption. This year, the focus of AI in business, especially marketing, will not only draw on present trends, but also shift from technology to opportunity, and from infancy to maturity.
Artificial intelligence has many subsets that are frequently overlooked in discussions. Deep learning is a subset of AI that works by combining data sets with pattern-recognition capabilities to automatically make decisions, find patterns and enhance self-learning.
In martech applications, deep learning powers audience targeting, personalization, social media mining, automation, content performance, and many more. MarTech Columnist Andy Betts explains further: http://bit.ly/2lHYC6T
In a new study, Forrester predicts how AI will impact enterprises in 2018. In terms of analytics and insights, it will reshape analytic and business innovation, making decisions and providing real-time instructions at 20% of firms.
AI will also help firms remake traditional data and analytic roles to activate insights, with almost 70% of firms creating customer insight centers of excellence. Similarly, the Insights-as-a-Service market will double, with 80% of firms relying on insights service providers for some portion of insights capabilities in 2018.
Read the rest of the predictions here: http://bit.ly/2qEMMQ0
Artificial intelligence powered many tools and platforms in 2017, strengthening the value of predictive analytics for businesses and customers. What can marketers expect in 2018? MarTech Today noted innovations in voice AI, deeper personalization, more collaborative solutions, and an enhanced view of the customer journey. Read the details here: http://bit.ly/2DtXoU5
A company called Endor is inventing the "Google" for predictive analytics, aiming to answer simple business questions with the use of machine learning.
Interesting to note: Like any other new use case of emerging technologies, a predictive analytics platform "isn't aimed at replacing data scientists; it's designed as a tool to empower them," according to Endor's co-founder and a former MIT postdoc, Yaniv Altshuler. Read more: http://bit.ly/2l07hBg
Before you write the check, open up those APIs and start adjusting those filters, you’d be wise to take these six simple-ish steps to success with ABM.
Do you know the real reason behind why your parents chose your name? In a new blog post, Tal Segalov, our Co-founder & CTO, analyzed big data from the US Census Bureau and came up with some very surprising reasons...
Creating customer-centric marketing starts from gathering signals (data) that your customer is giving you, which is ultimately about building up individual-level data that you translate into actionable insights and eventually, growth.
MarTech suggests six steps to jump start your customer-centric marketing, starting with working on your single view of the customer not only to measure marketing efficacy but also for optimization, activation and predictive analytics. Read the others here: http://ow.ly/Ejm330hhHLm