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Winter with no shoes
The making of a floor tattoo
The future of b-to-b marketing

A very special holiday greeting from your friends at Mobium. Best wishes for the season!

Mobium - Transformative business branding

Happy Halloween from Mobium! To celebrate, we're revisiting the top 10 "spooky"-themed marketing campaigns #Halloween #Mobium

Halloween is an opportunity to spend millions of dollars on Halloween-inspired marketing campaigns. It’s a fang-tastic chance for the spooky season to inspire marketers to do something they wouldn’t usually do. Take a look at some of our favourite Halloween marketing campaigns.

Reality TV vs. Reality Advertising. Similar sounding concepts with very different criteria to attract an audience. #RealityAdvertising

FCB Inferno has had great success with advertising that has featured real people and true stories. We talk to two of its creative directors about the way that agencies and clients can get the best out of working with the public.

Boo Bash Party Favors at Mobium today #happyhalloween

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Want to find out how to make a transformative difference rather than simply an incremental gain? Read here #b2b #Mobium #transformativebusinessbranding

Mobium - Transformative business branding

Trouble finding your rhythm mid-week? Find your motivation by diving into some illuminating quotes from the MarketProfs B2B Forum. #b2b #marketing #wednesdaywisdom

The World Series begins in less than 9 hours. Will you see your favorite players in endorsement commercials? The answer may surprise you. #WorldSeries #AthleteEndorsements

Winning the World Series could do more than end a centurylong drought for the Chicago Cubs and its long-suffering fans. A victory on baseball's ultimate stage could launch the team's charismatic young stars, and its grizzled manager, into the sports marketing elite.

B2B marketers consistently rank email as the single most effective tactic to drive awareness, acquisition, conversion and retention. Is your e-mail an e-masterpiece? #B2B #EmailMarketing

Effective marketing emails drive awareness, acquisition, conversion and retention. But your email may be missing the mark in achieving its full potential because of some key content and design mistakes.

Winding down to the end of another work week. So let's curl up near our space heaters and get to know another Mobyte. #Mobium #Gettoknowamobyte

Mobium - Transformative business branding

Want to create a powerful positioning approach? Find out about Mobium's process in less than 90 seconds! #Mobium #b2b #branding

The Mobium office flies the W

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With the debate tonight, you can guarantee a mix of politics and business. Find out specifically how a campaign affects a brand. #Debate #BrandImpact

U.S. Republican presidential nominee Donald Trump's hotels business has been caught in the crosshairs of arguably one of the more divisive campaigns in U.S

Baby boomers are phasing out from being the majority age group in the workforce, millennials soon will account for more than 50% over the next five years. Are you targeting them in your B2B marketing strategy? #b2bmarketing #millennials

The influx of millennials into the workforce is no less in B2B. Here are 5 ways you can reach them with your digital marketing strategy.

"Less about advertising, more about storytelling." Read the lessons of an industry legend #Digiday #MotivationMonday

"Got Milk" legend Rich Silverstein on how he started off in advertising -- and the lessons he's learned along the way.

Now introducing a new category to the Nobel Prize - Literature. Bob Dylan honored with award for creating a new poetic expression #NobelPrize #BobDylan #Creative

Singer-songwriter Bob Dylan was awarded the 2016 Nobel Prize in literature on Thursday, a stunning announcement that for the first time bestowed the prestigious award on a musician for "having created new poetic expressions within the great American song tradition." Reporters and others who...