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Panini spends quality time with the Black Mamba himself, Kobe Bryant!

Outside of perhaps Kobe Bryant's own family and closest business associates, there's likely not a person on the planet who spends more time with the "Black Mamba" than Panini America's Brian Bayn...

Have u been to the Panini Authentic site? The best source for OFFICIAL NBA & NFL autographed memorabilia, check it out!

Autographed Memorabilia & Rare Game-used Collectibles

Only 3 weeks away from regular season NFL football!
I've got 1 question for you... which team are you a die-hard, loyal fan of?!

NFL Adrenalyn XL™ by Panini is the all-new trading card game developed to introduce fans to the hobby of card collecting. This easy-to-learn card game captures all the fast-paced excitement of the National Football League and puts you in control. Build your ultimate fantasy team and dominate your op...

Exciting news all you NFL Football fans have been waiting for. OFFICIAL release date for Series 2 NFL Adrenalyn XL cards is October 12th!

Get brand new, Panini NFL stickers. 2011 NFL Football Stickers on sale now!

Check out the evolution of NBA Team logos! Only 2 current franchises have never changed their logos... guess who?

When you need a sports history refresher, glance over the evolution of team logos and suddenly a 15-minute conversation about classic games and performances with your buddies transforms into an endless one. Check out the evolution of every team's logo.

Did you catch the 2011 NBA Hall of Fame Induction ceremony? Here's what you missed.

Thanking his coaches and apologizing to his family for his shortcomings, Dennis Rodman was enshrined in the Naismith Memorial Basketball Hall of Fame on Friday night.

To take you into the weekend... Dwight Howard does hilarious NBA impressions!

Guest hosting on BET’s 106 & Park yesterday, Dwight Howard decided to show off his impression skills.

This week we held a Forum contest where fans were asked to submit an acrostic poem about their favorite NHL Hockey team! We had to choose a new winner... Alexanderovi's poem about the Capitals!

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Panini's ground-breaking HRX Video Trading Cards got featured on Fox News! Get a closer look at 'em!

New technology brings fans closer to their favorite sports stars

Ochocino wants to live with a FAN for a few weeks in New England, to settle in. If you live around there, make it happen!

Patriots receiver Chad Ochocinco said he wants to live with a fan for the first two or three weeks of the season.

Write a poem about your favorite NHL team for a chance to win FREE virtual Adrenalyn XL cards. Ends Wed @ 4pmET!

To enter, we want you to create an Acrostic POEM ( using each of the letters of your favorite NHL Hockey team's name, with reasons why you love them! GET CREATIVE and have fun.

How young is TOO young? Real Madrid just signed a 7-year-old soccer prodigy from Argentina. Yup, a 7-YEAR-OLD!

Real Madrid has signed a 7-year-old soccer prodigy from Argentina who goes by the name Leo -- just like Lionel Messi.

FANS... 5 weeks from tonight will be the first NFL football game of the season! CELEBRATE with Adrenalyn XL.

2011 season is only 5 weeks away! NFL Adrenalyn XL™ by Panini is the all-new trading card game developed to introduce fans to the hobby of card collecting.

A behind-the-scenes look at Panini's booth at Day 1 of NSCC (The National!) in Chicago.

Chicago-based freelance writer Dan Campana contributed to this report and will file updates and images to The Knight's Lance throughout the week. ROSEMONT, Ill. -- The Panini America team lan...

Did y'all see Shaq discussing his retirement on Conan last night?! He could totally start a career in comedy!

Shaq on Conan - NBA Videos and Highlights. Shaquille O'Neal talks about riding in small cars, trying to meet the President and making a movie with Adam Sandler while visiting Conan.