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B2B2C is product management.

thisisproductmanagement.com
B2B2C is Product Management | TIPM
Philip Charles-Pierre, CEO of Semsee, shares strategies for growing B2B2C companies, and how to build products for both business customers and consumer end...

How to gamify without any gimmicks.

appcues.com
Getting Gamification Right: How to Gamify without Gimmicks
Good gamification can increase user engagement and make tasks more enjoyable. Bad gamification can make your product less effective and alienate your users. Here we look at gamification's potential—and its potenital pitfalls—and talk about how to get it right.
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