- CEOJanuary 2011 to present New York, New YorkWe are a management company specializing in artists management and consulting for music based startup
We manage Bayside, The Starting Line, Underoath, The Almost, Aaron Gillespie, Person L and Fake Problems.
We hold investments and provide strategy for atVenu and Bandsintown
- Randy Nichols is an entrepreneur and music industry executive who has built his career by cultivating an amalgamated approach that utilizes his vast knowledge of music, technology, and grassroots/viral marketing to grow his clients’ businesses. Randy Nichols career spans over 16 years of experience in the music industry, his artists have sold a combined 4 million records and continue to perform sold-out shows on six continents. RandyNichols has also held executive positions at both music management companies and record labels, where he used his marketing and management expertise to help the artists on his roster achieve the highest possible level of success. Randy's resume includes stints as an agent at Artist & Audience, tour marketing for Wind-Up Records, and business development for the music based online advertising network Musicvision. In 2002, Randy Nichols launched Force Management which merged with Red Light Management in 2005. On January 1st 2011 Randy Nichols re-launched his former company and in addition to artist management is now advising music-based start-ups as well.
The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side
“That men do not learn very much from the lessons of history is the most important of all the lessons that History has to teach”
- The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side.