152 Reviews
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Cale Buck
· October 26, 2017
Just bought my new 2018 Street Glide from here. Between talking numbers and Jenn working some magical skills i got a kick ass price for my bike with the handle bars i wanted. They worked very well aro...und my schedule to make sure everything was taken care of. Weather its for a new bike, services, or just to hang out with nice people with some good conversation, i would go back in a heartbeat and recommend them to anyone. See More
Donna Carol Hughes Smith
· November 19, 2017
I wanted to go somewhere for Tigers Birthday this past Friday, so I decided to go to Ring of Fire Harley dealership in Madison. He did all of his service for his bike there as well as any shopping he... wanted to do. While I was there I was approached by a salesgirl ( and God I wish I could remember her name.. it starts with an “L” ) and she asked if I was looking for anything in particular. I explained my reason for being there and we talked for several minutes. I got teary-eyed and she looked at me and asked “ would you like a hug ?” That meant a lot to me. She helped me find my hat and we talked a little while longer, and not about merchandise, but about my brother. She asked questions about him and showed a genuine interest. That’s what I love about retail people. That’s what “ good customer service “ is all about. Thank you “L” for talking to me and helping me pick out , not only a hat that I will love, but a hat that will remind me of Tiger and our talk about him. See More
David Wood
· October 23, 2017
I was there to go on one of Bubbas rides with 125 other riders . Beautiful day for a ride. I appreciate , having been associated with several dealerships in different states that Bubba actually close...s up his shops to have his employees ride with the customers several times a year. That is commitment to riding and your customers. Thank you See More
Major Strange
· August 6, 2017
Took a trip from Illinois for our 1 year anniversary. Started having issues with the throttle just south of Evansville Indiana. Limped it to a Clarksville Tennessee dealership which told me they c...ouldn't fix it without rewiring the bars. They put it back together and I made it to Ring of Fire where Willie had me fixed up in less than 15 minutes. Haven't had any issues since. Great dealership with great service!!!!! See More
Patty West
· August 9, 2017
Would not recommend this place to my worst enemy. We took our bike in for minor fender repairs over 7 weeks ago and it still isn't repaired. They were quick to cash the insurance check but still will ...not give us a date as to when it will be fixed. See More
Bridget Duke Adkins
· February 1, 2018
Saw the advertisement of Harley Dealership from the interstate. Was hard finding the location, but I mapped it just fine. Good sales ppl, left with new shirts, my main goal for stopping in.
Shane Nichols
· October 26, 2017
Bought my first new bike from this place off showroom few months ago and loved everything about this place but then got quoted for some parts and installation and brought my bike to get it done a mont...h later and they never gave me a answer on the price just said they’d take care of me on it when I dropped it off, then get a call that it’s ready and the price was $200 more than the quoted price for the exact same thing in original quote. The excuse was that they sold the parts since it had been a month and they had to reorder them. If I had known it was going to be $200 to “reorder” parts I wouldn’t have gotten it done. So will not be returning or sending any business to ROF Harley ever again. If I can’t trust someone to keep their word on something that simple how am I supposed to trust them with anything else they say. See More
Randy Wilcox
· October 22, 2017
Had an amazing ride which happened to fall right on my birthday. Love our community and their commitment to serving others. Can't wait for next weekend's Toy Parade. That'll be another first. Well done.
Julia Nichols Arvidson
· October 23, 2017
Thank you so much Bubba another fabulous ride, lunch was amazing both days. Looking forward to the toy run. See you Saturday
Frank Tedaldi
· January 2, 2018
Just bought the nicest Harley I've ever had two months ago from Boswell Ring of Fire. Best buying experience with the coolest staff!!!
Mike Beauchane
· October 8, 2017
Just there to find out more about the motorcycles and I left impressed. I’ll be back to make a purchase.
Mark Lansing
· July 27, 2017
Does the service department ever answer their phones??? You are the closest but I will take my business to another dealer if you can't take care of business. How can I trust you with my bike if you ...can't pick up a phone See More
Skip Alcorn
· May 20, 2016
Easiest Harley purchase ever. Denise "Mama Bear" not only knows her stuff (and is highly knowledgeable about all that is H-D )but is also just a great person to work with. After the purchase of my bik...e I had to leave to come pick it up later. Denise even stayed 30 minutes past closing time (on a Friday night even!) to allow me enough time to come pick up the bike. She then spent extra time with me giving me the "rundown" on the new features of the 2016 over my old 2012. In a word Mama Bear is "awesome". Highly recommended. I also just referred a friend to her. Thanks to Bubba Boswell for his help also. Bubba and Denise both worked to give me a more than fair deal. Thanks guys! See More
Barb L. Mack
· November 26, 2017
Very friendly staff and helpful. Will stop again when passing through.
Christopher Lee Van Dyke
· April 15, 2017
First Bike I have bought from a dealership. And I have had several. Never thought I would part with my sportie. Went in on a Saturday to find a part for my bike, while in the store I met pepper we cli...cked off the bat started talking about bikes and good times. This one Bike caught my eye. Pepper said take it for a spin. The next week later I was back down purchasing a Electra glide, he is a awesome guy and a pleasure being around. I love my new Bike and have been back to visit. Awesome bunch I have found my Harley Davidson family. Thanks again you all. Hands down awesome bunch here. Sincerely Chris, Kim & family. See More
Bobbie Plumley Fisher
· October 23, 2017
Amazing people. Can't beat the service or the rides they put on.
Holly Rennison
· October 16, 2017
Super friendly, very knowledgeable folks. Neat store with lots to see. Treated us just like family! Made the sell smooth and easy.
Mark Swimm
· May 14, 2017
Can't say to much. Bought 2 shirts a poker chip and something else. Can't say about service but another rider was there from Mississippi buying his 17 RG and said it was the best price he found. Free food too.
Ronald Orzel Sr.
· August 21, 2017
A very no e, friendly and helpful dealership with knowledgeable staff at the counters.
Ronald Simpkins Jr
· August 27, 2017
Great people and a great shop. Go check them out people
Yes that’s right ROF family!! Pre Owned Red Tag Sale is here!! December 28-30th!! Come on in and ride out on your dream Pre Owned Harley TODAY!!
Holiday deals are here!! Ask us how we can save you $$$ On Pre Owned Motorcycles! #weride #boswells #Harleydavidson
Happy Holidays Ring of Fire Family We got a 2013 Road Glide Ultra Come on in a take a demo ride today!
Boswells Harley-Davidson is looking for Certified Harley-Davidson Techs at our Ring of Fire and Country Roads locations.

Please send resumes for Ring of Fire to:

For Country Roads send to:
Nashville, Tennessee · Full-time job

The weather is just right so come out and find your new bike today!!!! We are open till 3pm

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