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Discover the top mobile advertising trends for Q4 2015 in our first Ad Intelligence report::

https://sensortower.com/…/q4-2015-ad-intelligence-data-dige…

Sensor Tower's free mobile advertising report contains valuable insights including Q4 2015's top Facebook advertisers and creative trends.
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Discover the top apps, publishers, and categories, plus App Store macro trends in our free Q4 2015 Data Digest - out now!

http://ow.ly/XyIDM

Sensor Tower's free mobile marketplace report contains valuable App Store insights plus download and revenue rankings for Q4 2015's top apps and...
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Posts

Clash of Clans retakes the revenue crown from Game of War as the Games category generates nearly $1 billion worldwide in December.

Clash of Clans and Game of War continue their battle for the top grossing game crown, plus the Force awakens on the download charts.
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YouTube made its debut on the U.S. in-app revenue top 10 last month, and that's just the start of the insights revealed in our App Store download and revenue rankings for December 2015.

https://sensortower.com/blog/top-ios-apps-december-2015

Streaming video giants YouTube and Netflix continue to ascend the top-grossing charts, plus more Store Intelligence insights from the last month of...
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As A/B testing your App Store listings becomes more important (and feasible), it's crucial to understand the upsides and downsides of the most popular approaches. In our latest guest post, Nick Kurat of TestNest explains what you need to know.

App store A/B testing is on the rise. Here's what you need to know about the strengths and weaknesses of the available approaches.
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How did The Force Awakens' massive box office success affect the performance of Star Wars apps on the App Store? Sensor Tower has the data, and it's surprising.

Sensor Tower data shows Star Wars apps and games saw huge week-over-week increases in revenue and downloads upon release of the saga's seventh...
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Sensor Tower's iOS App Leaders for November 2015 - Acapella in the Spotlight, Netflix IAP Revenue Surges.

These were the top performing iOS non-gaming apps for the month of November 2015 based on downloads, revenue, and growth.
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New features and performance enhancements take the industry's most robust app and store intelligence platforms to the next level.

The latest improvements to our App Intelligence and Store Intelligence platforms make them even more useful and responsive.
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By downloads, revenue, and fastest growth, these are Sensor Tower's iOS Gaming Leaders for November 2015.

These were the top performing iOS gaming apps for the month of November 2015 based on downloads, revenue, and growth.
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Which app categories advertise most on each social network? Sensor Tower's Ad Intelligence platform delivers insights. http://ow.ly/VJWfr

Sensor Tower's Ad Intelligence data reveals which types of advertisers are leading the way.
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Less than a month after Apple debuted its new Shopping category, retail apps posted a sharp increase in year-over-year downloads on Black Friday, our new report shows.

See how shopping apps fared on the busiest retail day of 2015 versus the previous year, plus which apps came out on top.
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In the weeks leading up to Black Friday, some retailers won big on the user acquisition front, while others faltered compared to the same period in 2014. We go in-depth.

Download data reveals some retailers soaring, while others struggle to acquire new users during the most important retail period of the year.
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We go in-depth to rank and analyze the top gaming apps for October 2015 based on download & revenue estimates, plus growth in user acquisition.

These were the top performing iOS gaming apps for the month of October 2015 based on downloads, revenue, and growth.
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The new minimum prices range from the equivalent of US$0.21 in India to US$0.45 in Poland.

Google has changed its minimum pricing rules for Android apps in 17 countries to amounts less than 99 cents U.S.
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Utilizing data from our new Ad Intelligence product, we've studied the affect of recent legal hurdles on the mobile ad spend and user acquisition of daily fantasy sports outfits FanDuel and DraftKings.

Sensor Tower’s Ad Intelligence shows a dramatic shift in the advertising strategies of DraftKings & FanDuel following legal roadblocks
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Our investigation of Apple's recent App Store search algorithm update is ongoing, but we have some early findings to share with the ASO community.

Early investigation of Apple's November 2015 App Store search algorithm update reveals potentially unintended adverse effects on app ranking for...
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