I've been thinking about Snapchat and its viability for B2B. Lots of links included.
Even B2B companies have haters. Seek them out and respond to them. Customer experience really is the new marketing.
Will your B2B prospects and customers let you know how they really feel with the new Reactions?
Which side of the content gap are you on?
Learn how to improve your social media activity on Facebook
A great selection of recent articles that will help your B2B social media planning. No psychics or mind readers needed.
[Newsletter] A Huge Missed Opportunity in B2B Visual Storytelling
Companies need to pay attention to what their employees share online. It can be a fantastic way to tell a story.
Different kinds of content marketing supports different stages of the funnel. And it's not a always a obvious path through the process.
36% of B2B marketers say their Facebook posts are effective. See this and 24 most social media stats from the latest industry report
Millennials are changing the sales process on both sides of the table. How do B2B need to deal with those changes?