We always advise our clients that 'understanding' involves more than just understanding the words.
4 tips for better user experience when designing and delivering market research surveys via KNect365 Life Sciences
Just because many of us multitask while watching movies, that doesn’t mean that we can’t pay attention when we have a goal to achieve.
Proper ethnographers pursue a line of enquiry beyond contextual observation and interview. Here's 3 ways they do this:
Adopting B.E. principles can actually improve qualitative research, and qualitative research can itself add value to B.E. projects LEARN MORE
Are we going overboard in customer satisfaction design? This article from Nick Naumof discusses:
Learn 3 Ways Behavioural Economics & Qual Research ca be super effective together:
#Sensemaking focuses on the uncertainty in customer journeys, not just the 'pain.' As sense-making researchers, we explore what kind of mental rethinking people have to do to make sense of things. LEARN MORE