10 Reviews
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La Toya Moore
· October 30, 2017
I luvvvvv Swans down cake flour. I'm a home based baker and my clients luv my pound cakes , especially the ones I use Swans down cake flour on.. They always compliment me on how moist and soft the is. Thank you guys for making such a great product!! See More
Margo Crochet Bordelon
· October 16, 2016
Used it for the first time when I made the whipping cream pound cake recipe on the box. I will NEVER buy pound cake at the store again. It was light and fluffy and the best taste ever. This recipe wil...l go into my recipe box to pass to my daughter. See More
Diana Littlejohn
· July 17, 2016
Swans Down Cake Flour is the only product that I have ever seen used by the ladies in my family. I made a lemon cake last night for today's Sunday dinner. The cake is all gone. My husband said I need... to make 2 cakes. They do not last long at all. We both, Lol!! See More
Tara Bowman
· January 9, 2017
Simply the Best! The key ingredient for my cream cheese pound cake.
Jenise Hustles Hard
· October 29, 2016

Starting your Thanksgiving shopping list? Don't forget to include Swans Down® Cake Flour for all your baking needs.

Since 1894, bakers who know, know Swans Down.®


With the holidays right around the corner, it’s time to get out the mixing bowls and start baking. Swans Downs' Holiday Cookie recipe makes a delicious delicate butter cookie with the delightful hint of vanilla.

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Happy Independence Day!

There's no betther way to celebrate the 4th of July than with Swans Downs Fresh Berry Shortcakes. Light, fluffy shortcakes topped with fresh whipped cream and a bountyful of berries will make the perfect red, white and blue treat for you and your guests.

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It's National Pound Cake Day!

If you've never tried our Whipping Cream Pound Cake, you are in for a treat. Celebrate National Pound Cake day by baking a melt in your mouth, delectable pound cake made with Swans Down, that your family and friends will love! Recipe is on the back of the box.

Since 1894, bakers who know, know Swans Down®.


For this and other delicious pound cake recipes, visit us at

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Delightful twist on chocolate cupcakes--our Decadent Mocha Cupcakes. Our coworker created these, inspired by Swans Down and some of its sister brands!

Cupcake Ingredients:
2 ounces bittersweet chocolate chopped
2/3 cup unsweetened cocoa powder...
1 ¾ cups boiling water
2 ¾ cups + 5 tablespoons Swans Down® cake flour
1 ¼ teaspoons baking soda
¼ teaspoon baking powder
1 cup sugar
1 cup dark brown sugar
1 1/3 cups Blue Plate® Mayonnaise
2 large eggs
1 teaspoon pure vanilla extract

Preheat oven to 350 F. Line cupcake pans with cupcake papers.
Combine chopped chocolate and cocoa powder in medium bowl. Add 1 ¾ cups boiling water and whisk until chocolate is melted and mixture is smooth. Set aside.
Sift Swans Down cake flour, baking soda, and baking powder into another medium bowl.
In a large bowl using electric mixer beat both sugars and Blue Plate Mayonnaise until well blended. Add eggs 1 at a time, beating until well blended after each egg. Add ¼ of Swans Down flour mixture than 1/3 chocolate mixture mixing until well blended after each addition scraping bowl sides when needed.
Fill cupcake papers 2/3 full. Bake about 14 to 18 minutes until tester inserted into center of cupcake comes out clean. Cool on racks.
Mocha Icing Ingredients:
¾ cup butter, softened
4 ounces cream cheese, softened
24 ounces confectioners’ sugar (or more if needed)
¼ unsweetened cocoa powder
3 tablespoons strong brewed French Market® Coffee & Chicory (or more to taste)
½ teaspoon salt

Beat butter and cream cheese together in a bowl with an electric hand mixer until creamy; slowly beat in confectioners’ sugar, cocoa powder, French Market Coffee, and salt until smooth. Frost cupcakes.

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Christmas is not complete without a traditional Fruit Cake. Richer and moister than most other fruit cakes, Swans Down's White Holiday Fruit Cake is delightfully decadent, and makes the perfect Christmas gift.

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Planning your holiday meals? Be sure to plan a beautiful, delicious dessert that the whole family will love! We have many yummy recipes to choose from on

The Holiday's are just around the corner. Swans Down Holiday Cookies are perfect for a Holiday Cookie Swap.

Since 1894, bakers who know, know Swans Down.®

SIFT together, in a large bowl flour, baking powder and salt. In another large bowl with an electric mixer beat butter until light, about 2 minutes. Gradually beat in sugar until combined well, about 3 minutes. Beat in egg, milk, and vanilla until combined well.

Start your Fall baking off with Swans Down® Quick and Easy Caramel Cake.

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How to make the perfect Red Velvet Cake Recipe for any occassion.

This pin is so well representative of Swans Down Cake Flour, we just had to share it. Hats off to

How to make the perfect Red Velvet Cake Recipe for any occasion via

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How to make the perfect Red Velvet Cake Recipe for any occassion.

Looking for a fun and easy cake to make this weekend. Try Swans Downs Rocky Road Cake. It's perfect for any occasion.

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Show Mom some love with this incredible Strawberry Preserve Cake made especially for her.

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Swans Down Cake Flour added a new photo to the album: Recipes.
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Fruit cake used to be THE holiday cake. What cake are you celebrating with this year?

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