Instead of randomly choosing CSR initiatives, take time to plan and develop a coherent, thought-out CSR strategy. Using a strategic method with varying but unified initiatives will help you design a more robust game plan to fulfill your social responsibilities as a business.
How about both? For a company's success in new CSR initiatives, top-level leaders must lead the charge, but not without insight and direction from employees and stakeholders.
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Before starting new practices, perform an audit to see what initiatives already exist, and capitalize on the support of your customers, the engagement of your employees, and the leadership of executives to implement a successful strategy.
While an improved bottom-line is a benefit of a great CSR strategy, it's not the purpose of it. The most successful CSR strategies begin first with a genuine desire for societal impact as a business, then economic value can be expected as a natural outcome!
Authenticity matters! Consumers can sniff-out CSR initiatives that are added on as a marketing ploy and will do their due diligence to investigate claims and ensure they're genuine.
When we expand our own world to include those different from ourselves, it brings health, abundance, life, and joy.
70% of Americans believe businesses have an obligation to take actions to improve issues that may not be relevant to their everyday business, according to Cone Communications.
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It's time for your company to get involved in giving back, and Tecdonor can help! Our platform can help your business launch a coherent CSR strategy by connecting you with causes and organizations to partner with. Link in bio to get started today!
If your business is ready to align CSR initiatives with your business values, Tecdonor is here to help! Connect with causes you care about and build your network for greater community impact. Sign up today at Tecdonor.com!
As much as a robust CSR strategy can gain customers, inauthentic CSR attempts can lose them. If your social initiatives carry scents of a marketing ploy, your customers will sniff out the ingenuity and turn up their noses.
Instead, start with a genuine commitment to social impact as the foundation for an effective CSR strategy.
Do you know the difference?
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Symbolic CSR involves self-serving initiatives that provide the appearance of action without having any substance or genuine interest in social change.
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Substantive CSR involves authentic action taken by a business to exercise social responsibility for the goal of helping another organization or cause....
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What type of CSR does your business practice?
Whether a business, nonprofit, or individual, your success hangs on the success of others. Fight for each other. Be a part of bringing about someone else's success, and in turn help build up a better world for us all.
Being a nonprofit is not about elevating your name or services. It's about accomplishing the mission you set out on to improve lives and make the world a better place.
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How much more effective would your work be if you joined forces with other organizations that aligned with your cause? Start collaborating today at Tecdonor.com.
Instead of viewing your nonprofit as a single organization, think of your work as part of a larger network of social change.
-Nell Edgington
Do you view peer nonprofits as a threat to your funding? Do you fear they’re infringing on your ability to help your community?
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Instead of viewing similar organizations as competitors, it’s time to start viewing them as collaborators!
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Partner together, team up, and join forces to fight together for your cause. Your work will be more efficient, your resources will multiply, and your impact will be greater!
