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Discover what factors contribute to loyalty in the minds of banking customers in our upcoming webinar on February 21st! Reserve your seat here: http://bit.ly/2H50yPR

#webinar #finance #FinancialServices #banking #mobile #CX #fintech

The Banking Mobile CX Index
The Banking Mobile CX Index: Insights to improve the mobile banking experience
info.usertesting.com

"To retain, delight, and build advocacy within your stakeholder audiences, the focus on experience is critical."

See how data will put the human back into Human Experience!

via #datamakespossible #CX #UX #data #HumanInsights

In 2018, Data Will Put the Human Back into Human Experience
In this article, Part 1 of the latest in his series exclusive to Data Makes Possible, Dr. Kirk Borne, Principal Data Scientist for Booz Allen Hamilton, explains the importance and
datamakespossible.com
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Learn how our Product Insights Team bridged the gap between data science and UX research!

#product #UX #data #datascience #insights

Inside the Product Insights Team at UserTesting: Why Data Science and Research teams are better together | UserTesting Blog
Recently, I gave a talk at ProductTank San Francisco to share some insight on something we feel strongly about at UserTesting: incorporating qualitative and quantitative insights into everything we do. Specifically, I wanted to share how the creation of our Product Insights Team, a group of UX resea...
usertesting.com

"Usage brands are focused on how their products will make a customer’s life better."

Discover why it's better to become a "usage" brand than a "purchase" brand.

via Harvard Business Review #retail #CX #digital

The Most Successful Brands Focus on Users — Not Buyers
And research shows that their customers are consequently more loyal.
hbr.org

"US and UK consumers ranked PayPal and Amazon nearly as high as banks for trust with their money."

Demand for alternatives to traditional banking is growing. Explore how new tech can be vital to the success of retail banking!

via Bain & Company #finance #CX #banking

Evolving the Customer Experience in Banking
Banks that accelerate development of their digital channels and mobilize around individual customer episodes, not products, stand the best chance of earning greater loyalty.
bain.com

Don't forget to mark your calendars for tomorrow's session at SaaStr Annual 2018! Uncover how our CEO Darrell Benatar and Accel Partner Vas Natarajan are leading companies upmarket by captivating new buyers.

#SaaStrAnnual #B2B #marketing #product #CX

SaaStr 2018: Join UserTesting CEO Darrell Benatar and Accel Partner Vas Natarajan for insights into going upmarket | UserTesting Blog
For years, we offered a tool that adhered really well within large companies, but within one specific role: the user experience researcher. However, 2017 confirmed for us that understanding and improving the customer experience (CX) has become the entire organization’s objective and was no longer ...
usertesting.com

See why data science and UX Research teams are better together in this talk from Product Tank San Francisco, with our VP of Product and Design, @chrisabad!

via MindTheProduct #UX #userresearch #DataScience #product #design

Why Data Science and UX Research Teams are Better Together - Mind the Product
In this talk from ProductTank San Francisco Chris Abad, who’s currently VP of product and design at User Testing, shares insights into how bringing together qualitative user research and quantitative data science teams is crucial for companies because it can help them to see the complete picture a...
mindtheproduct.com

Discover how we helped JotForm - Easiest Form Builder ID more than 280 usability issues and improve 110 opportunities in the research and development of JotForm Cards.

#UX #usability #userresearch

How to “Remote User Test” – JotForm Stories
Pro tips and know-how from 3000 remote user test sessions.
stories.jotform.com

Learn why a consistent experience is key across every touchpoint when it comes to banking!

via The Financial Brand #finance #banking #mobile #tech #digital #CX #CustomerExperience

Digital to the Core: Chatbots, AI, Open Banking and APIs
Digital banking solutions are now table stakes for all consumers, not just what tech-savvy Millennials crave. Banking providers must step up and meet everyone's expectations.
thefinancialbrand.com

The screen is dead. See how our technological experiences will be screenless and completely immersive and how human insights continue to be the north star in the middle of it all.

#AI #tech #HumanInsights #CX #VoiceSearch

“The screen is dead”: What this means for the future of technology | UserTesting Blog
Here at UserTesting, we believe that companies can only improve and grow when they listen to the needs and preferences as voiced by their customers. Recently, we had the pleasure of hosting some of our customers at an all-company event. Among many things, they shared with our team how they use our p...
usertesting.com

Here are 5 ways for retail brands to get more personal with their customers and improve their experiences!

via Adweek #retail #CX #personalization

5 Tips for Retail Brands Trying to Get More Personal With Their Customers
Because so few of them are doing it right.
adweek.com

"Banks are no longer just being compared to other banks but also to Apple, Google, Amazon, etc."

Read more about how banks can adopt SaaS solutions and embrace CX to move ahead of the competition!

#banking #finance #CX #financialservices #fintech

Interview: Optimized customer journeys for banking (Includes interview and first-hand account)
The retail industry continues to innovate by developing optimized customer journeys for online stores. Is there a similar competitive situation facing major banks? Vizolution’s CEO Bill Safran thinks so.
digitaljournal.com

See why it's better to show rather than tell when it comes to human insights and the customer experience.

via Nielsen Norman Group #CX #UX #HumanInsights

Usability Test, Even When You Know the Answer
Evidence from usability studies can be more convincing than what you say. Even if you can easily determine the difference between good and bad designs, test them anyway.
nngroup.com

"Customers are waiting and want you to succeed."

Discover why it's up to leadership teams to create meaningful change in their organizations that create real value for their customers.

via Forbes #CX #customercentric

When It Comes To Customer Experience, Will You Be In Forrester's 30% ?
Recent research suggests that when it comes to customer experience a group of around 30% of organizations will emerge over the course of this year. Will your organization be part of that group?
forbes.com

Find out why active mobile banking use growth is declining at the big banks and how it's related to customer experience.

via Credit Union Times #FinancialServices #fintech #CX #WellsFargo #bankofamerica #chaseb

Why Is Active Mobile Banking Use Growth Declining at the Big Banks?
A new study finds that greater digital engagement directly affects a financial institution’s bottom line.
cutimes.com

Learn how the marriage of quantitative and qualitative data ensures that we're having discussions that matter.

via Medium #design #product #research

Qual & Quant Research working together – Yasmine – Medium
As a Design Researcher I advocate for users’ POV in our product design conversations. People sometimes ask:
medium.com