Huge congratulations to everyone recognised in the #2018REBRAND100! 🎉🎉🎉
#REBRAND100 #Global #Awards #rebranding #br...anding #cx #ux #digital #brand #implementation #business #strategy #digital #marketing #cmo #ceo #leadership
Landor FutureBrand Interbrand Siegel+Gale VIM Group UK VIM Group NL MetaDesign Berlin MetaDesign Zürich Siemens ABB - *fear of missing out
How do you keep your customers from focusing solely on the lowest price and instead, build strong brand loyalty? Laurens Hoekstra explores the steps you can take to build a better relationship with your consumers.
Rebranding is an incredibly complex process, and there are many factors at play. Marc Cloosterman has identified 8 key areas to consider when planning a successful rebrand project.
For the second interview in our Future-Proof Brand Series, Cat Wise discussed the future of Brand Management and technology with Nanne Bos, Head of Global Brand Management at ING.
When rebranding a global organisation, there is a fine balance to be made between central control and local responsibility. How do you ensure that the brand’s message and impact will be rolled out effectively?
Inside the heart of ING’s newly designed London offices the EACD hosted a coaching day this week, the theme of which was “How to future-proof your brand”.
Marc Cloosterman and Jo Davies were the experts the EACD had invited to lead the session. Approximately 50 attendees from a variety of industries attended the session, all with a desire to discover how to manage their brands through change and disruption.
The way that brands communicate with audiences is changing. Is your organisation prepared for this shift?
To celebrate this year's launch of 'Future-Proof Your Brand', we have taken the time to speak to some of our clients about their brand challenges in an ever-changing environment.
For our first interview, Cat Wise sat down for a conversation with Axel Löber, Global Head of Corporate Branding & Strategic Communication Projects at Merck.
Is branding a mess, with new trends and technologies constantly being thrown into the mix?
Marc Cloosterman recently discussed they key topics from "Future-Proof Your brand" with Philippe Borremans, and the podcast is now available. Follow the link to learn more about how organsiations can better manage and grow their most valuable intangible asset - the brand.
In the wake of our own website launch, Marc Cloosterman shares some insights learned from our work on updating digital platforms, for ourselves and our clients.