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Google Event - pics from the micro moments workshop we presented at Google's London HQ on Friday.

Contact us if you'd like to find out more about reaching customers at the Zero Moment of Truth

AccuraCast's photo.
AccuraCast's photo.
AccuraCast's photo.

Interesting article about usage of big data to improve organisational management, written by our senior digital specialist, Luke Rees

New Tech companies are amongst the most in-demand places to work, but how to they keep their employees engaged long-term? People analytics, of course!
datafloq.com

Do you know how much of the national lottery's earnings actually go back to charity and good social causes?

Turns out it's not a lot (especially in the UK). This piece of research we did for Unibet Belgium highlihgts the best - and worst - countries when it comes to the authorities giving back lottery earnings.

De Nationale Loterij staat pas zevende op de Europese ranglijst met meest vrijgevige loterijen. Zo’n 18 procent van de inkomsten wordt doorgestort naar goe...
nieuwsblad.be

The marketing experts at AccuraCast were interrogated about online advertising. We offered plenty of wisdom. You can read it here

Paid acquisition is often viewed as a nuts-and-bolts operation. You put up some display ads, build some links, maybe throw in a video—and then watch the machine go to work. Unless it doesn’t work. Then the questions flood in: Are you acquiring the right traffic?
kreativa.co