Mark Zuckerberg's post on the changes for business Page...for those who missed it.
One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.
We built Facebook to help people stay connected and bri...ng us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.
But recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other.
It's easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do -- help us connect with each other.
We feel a responsibility to make sure our services aren’t just fun to use, but also good for people's well-being. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.
The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good.
Based on this, we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups.
As we roll this out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.
For example, there are many tight-knit communities around TV shows and sports teams. We've seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.
Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.
At its best, Facebook has always been about personal connections. By focusing on bringing people closer together -- whether it's with family and friends, or around important moments in the world -- we can help make sure that Facebook is time well spent.
More on the latest news on changes to Facebook Page for businesses by Jon Loomer. TIme to do some new strategic planning for your Facebook marketing.
You need to read this. No, this isn't click bait. No, I'm not trying to manipulate you. This is just a big deal.
Or it could be. It will certainly be received a...s a big deal. There will be hysteria. There will be panic.
I do everything I can to break this down into tiny parts. I even rant and get a little philosophical.
Here's more updates from Social Media Examiner on the major changes coming up for Facebook Page.
Facebook is making some major changes to how page posts be shown in newsfeed. Good times or bad times?? Read on as we share the information from some major social media experts on their thoughts on Mark Zukerberg's 2018 personal mission.
📢 😮 MAJOR Facebook News Feed changes announced by Mark Zuckerberg today. What does it mean? Here's a few excerpts from Zuck's post with my translations added:
❝......we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.❞
🔹Translation: business content that creates *community* will be favored.
❝...you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.❞
🔹Translation: see above!
❝...there are many tight-knit communities around TV shows and sports teams. We've seen people interact way more around live videos than regular ones.❞
🔹Translation: Facebook will continue to aggressively grow it's Watch digital television platform and favor content in the News Feed from shows and live broadcasts, particularly regular episodic content. (Per another recent News Feed algorithm change Facebook made that favors video content where viewers come back to watch week after week).
❝...too often today, watching video, reading news or getting a page update is just a passive experience.❞
🔹Translation: Facebook is gearing up to establish large, vibrant, engaged, realtime communities watching the same events simultaneously. This will provide a fabulous opportunity for advertisers to shift more of their budget away from TV to Facebook. Okay, per Sheryl Sandberg, it can still be both and: TV + Facebook. (Uh, exclusive streaming rights for the SuperBowl? Ha. #MaybeOneDay)
Remember, Facebook is heavily focusing on VIDEO/LIVE + MOBILE + COMMUNITIES. The second Facebook Communities Summit is coming up in London, UK in just a few weeks (Feb 8 & 9). These in-person Summits are designed to "celebrate community leaders who are using Facebook to bring people together." Oh, that's Facebook's revised mission statement, right?! 😉
Folks, this is a pretty HUGE update today. Sigh. "Facebook Zero," here we come... it was always on the cards. That is, to see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business. 📈💰
🤔 Your thoughts? I'll hop on FB Live soon to discuss more in-depth.
It is about time! Facebook is converging Power Editor and Ads Manager tools into one! No time confusion on which to use and the differences in the stats reporting from both. All these are happening this week so if you are using one or both of the tools, read this article from Jon Loomer that explains it all! Share this post to others who might need to know this piece of news!
BIG UPDATE: Facebook is combining Power Editor and Ads Manager into one tool. If you use Power Editor religiously like I do, don't worry. You lose nothing.
If y...ou use Ads Manager only because you are intimidated by Power Editor, don't worry. You still get access to easy workflows.
If you've followed closely the past couple of years, this shouldn't be a huge surprise. Power Editor and Ads Manager have been converging for a while. Differentiating them is now difficult.
This impacts drafts, campaign creation, and reports. You'll no longer see different numbers in Power Editor and Ads Manager. There will be one unified reporting interface.
Rollout starts later this week. Details are provided in my post below.
What do you think of this update?
Instagram Stories have been big in the social platforms this year. But do you know how to leverage on this tool to reach out to potential customers using their Ads? Read all about it below and share this with someone whom you think needs to know.
Calling all the men and ladies who intend to buy a gift for your better half! Who doesn't love a good warehouse sale full of quality products!! GOLDLION is having their warehouse sale this week! Grab their Facebook Offer and enjoy an additional 10% off on the promotion products! Enjoy shopping and don't forget to share this piece of offer with your friends, families and colleagues in your Facebook!
Video is a great tool for marketing and teaching, plus many more in sharing information. Learn how to do it using YouTube Live without investing in any software!
Do you want to learn how to use YouTube Live?
Discover how to live stream video from your webcam or desktop using YouTube Live. - Juan
Do you know that your sites can be penalized because of intrusive interstitials or pop-ups on your responsive sites! Read more here!
A special note for all Facebook Advertisers! Facebook has changed its rule on how Facebook Text Rule are to be handled for all Ad images. We love Jon Loomer's article on how this new rule works. Don't forget to share and tell others about it!
You tweet! I tweet! But how do we know that our tweets are getting to the right audiences?? Here's how you do it!
⚠⛔ WARNING ⛔⚠ Reading this Free eBook may result in the creation of awesome Twitter Ads Campaigns that will make your competitors go out of business.