*Are Personas Just a Nicer Word for Stereotypes?*
Are personas the same as stereotypes? Hear from 10 marketers who answer the question for their audience development process.
*How to Use Audience Feedback to Grow Your Sales*
Are you struggling to collect feedback from your audience that's actionable? This article will show you how to get it and how to apply it.
*Why Understanding Your Customers is the Only Marketing Strategy You Need*
To develop a successful marketing campaign, understanding your customers is the only thing you need to do. When you understand customers, you'll know how to advertise to get more of the customers you need. Find out more in this article.
*Web Content Checklist: 21 Ways to Publish Better Content*
Review this 17-point guide to deliver better web content. This comprehensive checklist will make it easy to deliver great web content.
*7 Ways Images Can Improve Email Campaign Conversions*
Of course, photos make your newsletter more appealing to readers. But images do more than just make your email marketing more visually attractive. They also increase click-through rates.
*Subscription Websites in 2018 [20 Best Ecommerce Membership Sites]*
Subscription ecommerce website revenue has grown more than 4,000% in the last 5 years. And it isn't just about a subscription box business model anymore. Now, there are options, strategies and viable ways to GTM fast.
*How to Use Ecommerce SMS Marketing for Better Conversions*
SMS marketing is now available! With a 99% open rate, this feature will allow you to reach your customers wherever they are and keep them for longer.
*Smooth Moves: Migrating a Customer Query Between Support Channels*
How to smoothly move a conversation from one channel to another without upsetting your customer.
*The Psychology of Price in UX*
As humans, we tend to rely heavily on one piece of information when we make decisions. We often anchor on the first piece of information we are introduced to and judge all subsequently received information in relation to it.
*How Search Engines Crawl & Index: Everything You Need to Know*
When a search engine visits your webpage, it will find your new and updated content and add it to its index. But here are five methods to get your pages indexed even faster.
*How to Use Non-Obvious Thinking to Create Better Content*
Consider these trends and non-obvious ideas to improve your content marketing.
*A Step-by-Step Guide for Content Marketing Analysis*
Are you ready to analyze your content's performance? Here's a robust content marketing analysis workflow that I use on a monthly basis. See the questions you need to ask and the reports that can give you the answers.
*7 Best Services For One-Click Landing Pages That Convert*
Simple, conversion-oriented landing pages are a necessity if you want to optimize your conversion rate. These landing page services will help.
*Reducing customer churn: A complete guide*
Reducing customer churn rate can dramatically accelerate your revenue growth. This guide contains nifty tactics to keep customers from leaving.
*Instagram Stories: How to Get the Most Out of It*
Your success on Instagram is all about creating better Instagram Stories. These fun additions to your brand can spotlight your brand and keep you top of mind. Want the full scoop on how to create better Instagram Stories? Read the full blog post.
*12 Essentials of a High Converting Landing Page*
A high converting landing page is the place where all your efforts come to fruition. If you want step-by-step instructions for building a page that converts, this is the closest you`ll find. Here are 12 elements you must include. Learn why how to create one and what you should test to increase your sales.