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We introduced video ads to the Audience Network last year in native and interstitial formats on mobile. Today, we're excited to announce the expansion of the Audience Network to two new formats that deliver video ads from among Facebook 's 3M+ advertisers: in-stream and in-article.
Native advertising is growing rapidly and today’s most successful mobile marketers have already made the switch, according to a new research study conducted by business analyst IHS Technology and commissioned by Facebook's Audience Network.
To take full advantage of the Audience Network and increase ad revenue, mobile publishers should integrate MediaView into their native placements. By using MediaView, you can get access to all of our native formats, including display, video, and carousel ads, to maximize yield.