Bop Design - The B2B Agency
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The fired up crew at #smmw17 They make sure we are awake and ready to learn. #marketing

Leveraging Big Data and Analytics to Drive #B2B #Marketing Strategy

Consumer-facing companies have had a head start in leveraging analytics to increase marketing ROI, but they aren’t the only marketers who can benefit; B2B companies have also seen great success using data-driven marketing strategies says, Kevin Cunningham, Founder, MRP

A 16-Step SEO Audit Process To Boost Your Google Rankings [2018 Update] #SEO

Follow this 16-step SEO audit process to find common SEO issues on your site and boost your Google rankings.

5 Key #B2B Lessons From Social Media Week

It's an old lesson, but bears repeating. Standout content that inspires, educates, engages and drives action actually works.

5 Content Hacks to Improve Bounce Rates and Conversions #contentmarketing via @influenceandco

Are you using bounce rates and conversion numbers to measure the success of your content? Make sure people actually read and enjoy what you're creating by using these 5 content hacks.

27 Ideas to Break Your Creative Slump via @cmicontent

In a creative rut or slump? Take one (or 27) tips from marketers, including one that involves a dishwasher – Content Marketing Institute

The 40-point #SEO checklist for startups

Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track.

Marketing Automation: When and Where to Implement #B2B #Marketing#MarketingAutomation

There is a large push in marketing to automate as much as possible. However, automating for its own sake isn’t the best strategy. Especially for B2B marketing, automation should only be implemented where it provides real value. Let's take a look at when and where to automate.

What Is Page Speed & How Does It Impact My Website? -

Search engines are committed to making the entire web faster, while also serving up good quality websites that have useful information. So what does page speed have to do with all this (and with your website)? We answer these questions and look at the state of B2B lead generation in this month's BeB...

5 Myths about Social Marketing That Aren't True via @hootsuite

Social media marketing has been around long enough to have spurred a few misconceptions. We’re here to debunk a couple of these myths.

How to Find and Steal Featured Snippets (to Get More Search Traffic) #SEO

Want more traffic from Google, without creating new content or acquiring new backlinks? Then you should optimize for featured snippets.

6 Things Successful Content Marketers Do Every Morning #contentmarketing

What are successful content marketers doing differently every morning?

How to Research and Plan Your Blog Content for a Year

Discover how to use your blog's editorial calendar to plan and publish strategic content on a consistent schedule.

Creating influential content

Effective content creation relies on having actionable insights from user research. But then, I would say that – I’m a user researcher. One of the most important elements of user research is knowing what people pay attention to. Knowing what our audience cares about can make a huge difference to...

Totally Tubular 80’s Murder Mystery Team Building #agencylife

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How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve

7 SEO Issues to Avoid During a Website Redesign #SEO #WebsiteDesign #WebDesign

Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more