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“When it comes to African-American consumer spend, there are millions, sometimes billions of dollars in revenue at stake,” said Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, Nielsen.

http://www.nielsen.com/…/black-impact-consumer-categories-w…

Black Impact: Consumer Categories Where African Americans Move Markets
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African Americans spending $1.2 trillion annually, brands have a lot to lose if they don't engage Black consumers.
nielsen.com
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