Posts

Having trouble getting people through checkout? Here are some tips to improve the shopping cart experience! https://bbi.bz/2GVJWJU

Are You Guilty of These 5 Shopping Cart Killers? - Brooks Bell
When it comes down to it, online experience boils down to 2 simple choices for the consumer: purchase or leave. How can you make sure your shopping cart experience has the least amount of friction? Check out 2 of the tips below, and download the full one-pager here to read all 5 tips. 1. Put Your Be...
brooksbell.com

Check out the latest job openings in personalization and optimization here! https://bbi.bz/2HcX6T5

Who's Hiring in April? - Brooks Bell
Here’s some of our picks: Personalization, Testing and Optimization Manager – Webster Bank in Waterbury, Connecticut is looking for someone to join as “a member of the Digital Marketing Team to lead the strategy, design and implementation of personalization and testing that will drive new acco...
brooksbell.com
See All
Photos
Image may contain: 1 person, standing
No automatic alt text available.
Image may contain: 4 people, people smiling, people standing and indoor
See All
Videos
We accepted the ALS Ice Bucket Challenge! You're next Optimizely ShareFile Bronto Nation! You've got 24-hours! http://youtu.be/dIFduQLsUGU #ALSIceBucketChallenge
26
1
It's a tradition at Brooks Bell to strike the gong when we launch a test. As you can tell, it's been a busy day...
1
1
Bean Bag Flip
1
See All
Posts

"The part of me that loves data knew it could be used to create a better experience with apparel. After all, fit and taste are just a bunch of attributes: waist, inseam, material, color, weight, durability, and pattern. It’s all just data." - Katrina Lake, CEO of Stitch Fix.

Read more: http://ow.ly/xjUJ30jxvvz

How Stitch Fix Turned Personal Style Into a Data Science Problem
Algorithms + human stylists = great recommendations
hbr.org

Machine learning can significantly improve tasks like customer segmentation, branded collateral development, extracting and classifying relevant content, customer communication, and overall productivity and output.

14 Ways Machine Learning Can Boost Your Marketing
Machine learning (ML) can already improve marketer performance on common tasks like customer segmentation, generating branded collateral, extracting and classifying relevant content, customer communication, and overall productivity and output.
forbes.com

Brooks Bell talks about the power of asking “why” at today’s Personalization Pioneers Summit #DYSummitNYC

Image may contain: 1 person, standing

Click Summit schedule is live! Check out the conversations and more here: https://bbi.bz/2GRjTHb #ClickSummit2018

Click Summit Schedule is Live - Brooks Bell
If you want to view the full agenda with details, you can click here, or check out some of the highlights below: Mingle with Incredible Moderators We’ve hand-selected moderators from some of the most advanced experimentation programs in the country, including massive brands like Uber, Walmart, Nic...
brooksbell.com

Puppies are here at #adobesummit - come get your dose of cute then visit us beside the social media headshots!

No automatic alt text available.

How do you Full Stack up? Testing isn't just on the front-end anymore! https://bbi.bz/2GGqUu6

Full Stack Testing: How Do You Stack Up? - Brooks Bell
Since then, you have a couple of test wins and you’ve learned a little more about your customer. You prove enough value in experimentation that you gain support from your senior leadership. From there, you start expanding where you are testing on your website and you gain even more support across ...
brooksbell.com

Brooks Bell and Reid Bryant will be speaking about data science and storytelling 4/12 at Dynamic Yield's Personalization Pioneer Summit, don't miss out! bbi.bz/2FX4sxr

Need experimentation help? Come visit Brooks Bell in booth #265! Take a survey and get a t-shirt! #AdobeSummit

Image may contain: 4 people, people smiling, people standing and indoor

Join us in New York at Dynamic Yield's Personalization Pioneers Summit! Founder & CEO, Brooks Bell, and VP Analytics & Data Science, Reid Bryant will be talking about data science and how to gain valuable insights! https://bbi.bz/2FX4sxr

Dynamic Yield's Personalization Pioneers Summit — New York 2018
An invite-only event where you can learn and network with the world’s leading practitioners in the personalization and conversion optimization industry.
dynamicyield.com

See you next week in Vegas for #AdobeSummit! Swing by our booth #265 to see what phase your experimentation program is in! Here's a teaser for what we will be giving away!

Image may contain: text

New season, new career? Check out these refreshing jobs in testing and optimization: http://bbi.bz/2GdVwTO

Who's Hiring in March - Brooks Bell
Here are some of our picks: Solutions Engineer (Fullstack) – Oppenheimer Funds in Centennial, Colorado is looking for a strategic, strong, full- stack engineer to join the development team. Per Oppenheimer, “The ideal candidate will have a passion for delivering effective user experiences throug...
brooksbell.com

March Madness is on! Check out our blog post on personalization and segmentation through the lens of NCAA basketball: http://bbi.bz/2tYMJjJ

Segmentation, Personalization, and College Basketball - Brooks Bell
Basketball fans, of course, try to tease out the key characteristics of each team while building a bracket in an attempt to pick the sure wins and surprise upsets. The odds of getting it all right are astonishingly low. In fact, there’s about a one in 9.2 quintillion chance. While it’s difficult...
brooksbell.com

Are you going to Adobe Summit? We want to talk to you about your experimentation program! Schedule a meeting here: http://bbi.bz/2tLIiIJ

No automatic alt text available.

Brooks Bell Reports Record-Breaking Revenues: Annual revenue for 2017 climbed 40% and staff increased 30% for the experimentation consultancy http://ow.ly/d6zl30iPosQ

Brooks Bell Reports Record-Breaking Revenues - Brooks Bell
Annual revenue for 2017 climbed 40 percent and staff increased 30 percent for the experimentation consultancy Raleigh, NC (March 8, 2018) — After steady year-over-year growth since its inception in 2003, Brooks Bell today announced record annual revenue growth of 40 percent from 2016 to 2017. A fu...
brooksbell.com

Don't miss us at Adobe Summit! Visit Brooks Bell at booth #265 to find out what experimentation phase you're in and more! http://bbi.bz/2IcRGIG

5 Reasons to Visit Brooks Bell at Adobe Summit - Brooks Bell
Heading to Adobe Summit later this month? Let’s meet up! Here’s 5 reasons why you should stop by booth #265 and visit the BB team: 1. Find out what phase your experimentation program is in At Brooks Bell, we work with a lot of experimentation programs, so we have a pretty good handle on what …
brooksbell.com