Happy birthday to our wonderful friend and colleague - Ayaka Matsui! From the btrax SF office

btrax's photo.

Getting okonomiyaki with btrax in Tokyo and next thing you know...

Food art courtesy of our office manager Alex!

btrax's photo.

'Our industry doesn't respect tradition - it only respects innovation'.

Satya Nadella said that in his first email to employees when he became Microsoft CEO in February 2014. In late May, the tech giant hosted 'de:code' in Japan, an annual event that showcases Microsoft's latest technology and research.

Find out more about what Microsoft has been working on:

Decoding Microsoft Japan
‘Our industry doesn’t respect tradition – it only respects innovation’. Satya Nadella said that in his first email to employees when he became Microsoft CEO in February 2014. Following this…
blog.btrax.com

Did you know? Our Tokyo office located in the FARO building has a beautiful rooftop.

Our Tokyo team had a drink there yesterday to to welcome btrax San Francisco's Office and Operations Manager Alex, who is visiting this week! The weather is clear and sunny too.

btrax's photo.

What should your company's international expansion strategy be? Using the AAA triangle framework, we explore 3 international expansion strategies used by global companies today.

What Should Your Company’s International Expansion Strategy be?
After months of research and analysis, you have now decided to expand your business to a new country. What’s next? Should you go green-field and start a new branch? Should you acquire an existing business...
blog.btrax.com
btrax added 17 new photos to the album: [SF Design Week 2016] UX on the Edge — with Junshu Okamoto and 7 others at btrax.
June 6 at 11:27am

~UX on the Edge - Tales from the Future of Design~

On June 3rd, 2016, we held a panel discussion on the future of UX/UI design as a part of SF Design Week's programming. Thank you all for joining us for the wonderful evening!

Photos by Mark Avery http://www.averyphotog.com/

今日からはじまる、San Francisco design week 2016!! SFDWはサンフランシスコ市内のデザイン会社が毎日イベントを開くデザインの祭典です。

btraxはサンフランシスコのスタートアップからゲストを招き、UXについてのディスカッションを行いました。データやAIを活用したこれからのUXはどのようなに進化を遂げるのでしょうか？

>> イベント詳細はこちらから　https://www.eventbrite.com/e/ux-on-the-edge-tales-from-the-…

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7 must-knows when designing for China: http://hubs.ly/H03b2lz0

7 Must-Knows When Designing for China
What works in the US may not necessarily work in China when it comes to design. In a Pingwest event last year, Evernote China’s General Manager Amy Gu shared seven must-knows for companies modifying their products for Chinese consumers.
http://blog.btrax.com/en/2016/06/01/7-must-knows-w...