Meet the people who'll love your business
Facebook helps you reach your business goals
How Facebook works for businesses
You know your business
Whether you sell in person, online or through an app, you know what you'd like to do next as your business grows.
We know people
More than a billion people use Facebook to connect with friends, family and things that matter to them.
Facebook connects businesses with people
Marketing on Facebook helps your business build lasting relationships with people and find new customers.
Success Stories
News
Video Ad Best Practices
July 21, 2015
In the year that video ads have been running on Facebook, we’ve watched video become an important and powerful medium for both people and businesses. In fact, Nielsen recently measured over 300 video campaigns and found that 73% of them had a significant lift in ad recall, and the average lift between test and control groups1 was 86%.
As video continues to grow as a storytelling medium for people and brands, we’ve worked with hundreds of businesses on building and analysing video ads to discover what makes great video creative. We found that, like advertising of all kinds, building effective video ad creative requires both art and science. So today we’re sharing our best practices for creating video ads on Facebook that grab attention and drive business goals.
Learn how to use Facebook to drive sales for your business.
Learn HowReady to get started? Create advert.