Target Facebook Adverts to people on your contact list

It's easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. We'll compare your data with ours to help you find the people you know on Facebook.
If you have a customer list or data from your site, such as purchaser email addresses, you're ready to get started.
Once you've created your Custom Audience, your information will be encrypted to protect customer relationships and you'll be ready to reach more people on Facebook.
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Creating your Custom Audience

Upload your customer list to find those people on Facebook
Getting started is easy. Just follow these steps:
  1. Create a list of either email addresses or phone numbers using your customer data
  2. Save your list in CSV or TXT format
  3. Go to the Audiences tab in Adverts Manager
  4. Click the Create Audience button, select the Custom Audience option, then choose Customer List
  5. Upload the CSV or TXT file list you previously saved, or easily drag and drop your file to the Custom Audience box
  6. Your Custom Audience will be ready in about 30 minutes

    Using your Custom Audience

    1. Create an advert using the Adverts Create Tool. You can set it to be shown in News Feed or the right-hand column, and on any device.
    2. Choose your Custom Audience and select targeting options such as location, age, gender and interests.
    3. Set a budget and place your order. Your advert will be served to the audience that you've chosen to target.

    Expanding your Custom Audience

    If your Custom Audience has fewer than 1,000 people, consider the following:
    • Choose CPM bidding to ensure that your adverts are served to the group you want to reach
    • Increase your maximum CPM bid. A slightly higher bid will help you reach your Custom Audience.
    • Test different creative elements to see which ones audiences best respond to
    • Update your Custom Audience as your list grows. This ensures that your adverts reach new customers as they find your business.
    • Create a Lookalike Audience from your Custom Audience to help your adverts reach people similar to your best customers
    Create Audience
    Fine-tune your adverts to reach even more likely customers
    Once we had Facebook conversion tracking in place and started using Custom Audiences, we saw a huge uplift in sales. Facebook Adverts became ROI-positive for us from day one!
    Amy Norman, Co-founder, Little Passports

    Create your Custom Audience

    Create Audience