Tips for moderating your Facebook Page
Admin's guide to moderating your Page
This overview includes tips for Page owners and admins on how to report, block and prevent abusive activity, respond and manage comments, and moderate and post important content.
Moderating content on your Page
We have tools in place to help you manage what visitors can post on your Page, including the ability for you to proactively block certain words or phrases from appearing on your Page.
Moderating visitor posts and comments on your Page
You can decide whether visitors have the ability to post on your Page. If you allow visitors to publish on your Page, their posts can appear in the Visitor Posts section on the right-hand side of your Page. If you allow photo and video posts, posts by others can also appear in the Photos and Videos sections of your Page.
As a Page admin, you can control what comments are seen by other visitors to your Page. Here are two options for moderating comments on your Page: hiding a comment from a post or deleting a comment from a post.
Managing ratings and reviews on your Page
Many businesses have a Reviews tab on their Page which features ratings and reviews from customers. This section provides helpful information to people visiting your Page and considering whether to transact with your business. Depending on the privacy setting of the review, you can engage with your customers by publicly commenting on reviews.
You can report reviews that don't follow the Facebook Community Standards or don't focus on the product or service offered by your business. We'll review your report and may remove reviews that don't follow our guidelines.
Responding to visitors' posts and comments
You can reply to comments on your Page's posts publicly or in a private message. When you reply with a private message, anyone can see that your Page has responded privately below the comment. Private responses are helpful when addressing matters that are of a more personal nature or are specific to the individual. For other conversations, public responses can be beneficial as this information may be applicable to the larger group and show that you are responsive.
Reporting bad activity
If someone is continually publishing spam to your Page by leaving abusive comments and/or posts, there are several ways in which you can prevent them from seeing or engaging with your Page entirely.
Answering frequently asked questions
If your Page is seeing an influx of questions or comments around a certain topic, Pinning a Post is one way of making the right message or information highly visible for customers. You can use this feature to help answer questions or as a way of connecting visitors to more information on common enquiries.