Automatically promote your most relevant items.
Facebook dynamic ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you for as long as you want—finding the right people for each product, and always using up-to-date pricing and availability.
Personalize the pitch.
Show people products that are tailored to their interests, whether or not they’ve been to your site or app.
Complete the sale.
Retarget your online or mobile app shoppers to remind them of items they viewed but didn’t buy.
Learn to turn shoppers into buyers with dynamic ads in this 15-minute Blueprint course.
What do you need to run dynamic ads?
1. The Facebook Pixel or SDK
Dynamic ads work best if there’s a strong feedback loop between your online product catalog and your ads. Install the Facebook Pixel on your site to get started. You can also increase app installs by showing relevant ads that drive directly to download—for this, you’ll need to install the Facebook SDK.
2. A Business Manager account
Because dynamic ads work at a larger scale than most ads, you’ll need a Business Manager account.
3. A product catalog
Finally, create and upload a product catalog to Business Manager so you can start showing the perfect products to each person. If your website is powered by one of our partners like Shopify, Magento or BigCommerce, you can skip this step and automatically set up dynamic ads for your business.
See all the steps of creating dynamic ads on the Advertiser Help Center.
Dynamic ads can power your specific business goals
Travel Ads (previously Dynamic Ads for Travel)
Promote an itinerary to people who want to travel
Learn how to create a Facebook travel ads.
Automotive Inventory Ads (previously Dynamic Ads for Auto)
Show the perfect makes and models to potential car buyers
Learn how to create Facebook automotive inventory ads.
Dynamic Ads for Real Estate
Close deals with people who are looking for new homes
Get your listings in front of people who have expressed interest in buying or renting a new property. With dynamic ads for real estate, you can show the right properties to interested buyers, based on criteria like neighborhood, price, square footage and more.
Interested in more retargeting tools on Facebook?
Discover all the ways Facebook can help your business stay connected with your customers.
Skills and Training
Guides and Resources
