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Facebook Ad Objectives

Choose a marketing goal for your ads

Facebook ads are extremely versatile—but they work best when you're focused about what you want to achieve. That's why we have ad objectives, a way to clarify your marketing goals for campaigns or even individual ads. While the objectives can be granular, they fall under the larger goals of awareness, engagement and conversion.

Raise Brand Awareness with Facebook

Get people to notice

Your business has a lot to offer, but more people should know about it—time to put it on their radar. Raise awareness with these Facebook ad objectives.

Grow Engagement with Facebook

Get people to engage

People know you, but they're not customers yet—get them to learn, follow and explore what you're offering. Increase engagement with these Facebook ad objectives.

Boost Conversion with Facebook

Get people to act

Your business has fans—now let's make that count. Nudge people toward purchase, signups and more. Conversions are easy with these Facebook ad objectives.

Start reaching your marketing goals today


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