Facebook Ad Objectives
Choose a marketing goal for your ads
Facebook ads are extremely versatile—but they work best when you're focused about what you want to achieve. That's why we have ad objectives, a way to clarify your marketing goals for campaigns or even individual ads. While the objectives can be granular, they fall under the larger goals of awareness, engagement and conversion.
People know you, but they're not customers yet—get them to learn, follow and explore what you're offering. Increase engagement with these Facebook ad objectives.
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