Business Help Center

The collection format includes an Instant Experience and makes it easier for people to discover, browse and purchase products and services from their phone in a visual and immersive way. Your collection ad will include a cover image or video with multiple products shown underneath. When someone taps on the ad, a full-screen Instant Experience will open.

You can use collection ads to:

• Drive product discovery. Pair video or imagery with relevant products to engage people.
• Deliver a seamless browsing experience on mobile devices. People who tap on your ad can browse more products or learn more about your product in a full-screen experience.
• Convert demand into sales. Encourage interested customers to continue to purchase on your website or app.
• Show off your product catalog. Include images of multiple products or services to showcase unique products and prompt multiple purchases.

You can deliver collection ads across multiple placements including Facebook News Feed, Instagram Feed and Instagram Stories. The number of products shown under the cover image or video may change depending on the selected placement.