How are store visits calculated?
We are rolling out updates to our store visits reporting. We may not be using all the measurement signals you see here for your store visits reporting yet.
By default, Facebook store visits reporting shows visits from people who paid attention to your ads in the last 7 days or clicked on your ads within 28 days.
We estimate how many people visited your stores in real time using a range of measurement signals, which might include:
- Information from people with location services enabled on their mobile devices. Depending on each person's settings, location updates can occur even when the Facebook app is closed. We can use these customers' Wi-Fi and Bluetooth signatures to pinpoint their locations even more accurately.
- Satellite imagery and mapping data from 3rd parties which outlines your building location boundaries.
- Filtering out people who we think are employees or who appear to be on the move.
- Extrapolate this information in your store visits reporting to give an estimate of the total number of store visitors overall.
- Use verification polls on the Facebook app; to validate the accuracy of both our measurement and our extrapolation.
Understanding your Store Visits Reporting gives step-by-step instructions on how to access and interpret your campaign results.
Keep in mind:
- Store visits estimates are more precise at a larger scale.
- Store visits reporting is always aggregated and we don't show demographic breakdowns for fewer than 100 total visits.
Offline conversions is a useful Facebook measurement solution. It helps you track when purchases are made in your stores and via other offline channels.
Please note that offline conversions are calculated separately from store visits. You won't be measuring individual store visitors and their purchases, but aggregated estimates.
