Example ads for financial products and services
Ads for financial products and services
Ads that promote or directly link to a financial product or service offer, including credit
Here are some examples of ads for credit, a subset of financial products and services, under our policies:
They can include offers for the following and more in the US, Canada or certain parts of Europe:
- Credit cards
- Brand ads for credit cards, regardless of offer
- Loans, including auto, mortgage, personal or business loans
- Long-term financing
- Debt recovery
- Debt consolidation and relief
Additionally, in the US, they can also include other financial products and services like the following and more:
- Banking services including checking and savings accounts
- Brand ads for financial products and services, regardless of offer
- Prepaid cards
- Investment services
- Pension or retirement funds
- Insurance products
- Consumer payment services
- 0% APR installment payments, including buy now, pay later (BNPL) and in-house installment payments
They don’t include offers for the following:
- Gift cards
- Store rewards
- Business-to-Business (B2B) only financial products and services
- Tax and accounting services
Keep in mind that the examples above aren’t comprehensive and don’t constitute legal advice.
Choose a Special Ad Category
To help prevent discrimination, our Discriminatory Practices policy has special requirements for ads related to housing, employment or financial products and services. When you run these ads, you may need to choose a Special Ad Category during the creation of your campaign. You’ll need to do this if:
- You’re an advertiser in the United States, or
- Your target audience is in the United States, Canada or certain parts of Europe
If you meet these qualifications and don’t choose a Special Ad Category, your ad may be rejected.
- Andorra
- Austria
- Azores
- Belgium
- Bulgaria
- Canary Islands
- All Channel Islands (Guernsey)
- All Channel Islands (Jersey)
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- French Guiana
- Germany
- Greece
- Guadeloupe
- Hungary
- Iceland
- Ireland
- Isle of Man
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Madeira
- Malta
- Martinique
- Mayotte
- Monaco
- Netherlands
- Norway
- Poland
- Portugal
- Réunion
- Romania
- Saint-Martin
- San Marino
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- United Kingdom
- UK sovereign bases in Cyprus (Akrotiri and Dhekeli)
- Vatican City
Note: When you choose a Special Ad Category, we apply additional targeting restrictions to your campaign. This is a preventative measure to protect people from discriminatory practices, and it doesn’t impact how long it takes for us to review your ads. Your targeting options don't become limited to only people interested in financial products and services, employment or housing opportunities. Learn more about targeting restrictions for housing, employment and financial products and services ads.
If you determine that your ad is for housing, employment or financial products and services, learn how to choose a Special Ad Category for your campaign in Ads Manager.
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