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Meta Business Help Centre
Content Monetisation Policies
We offer features and products that help creators and publishers earn money from their content. This content has to follow certain rules.
All content on Facebook must comply with our Terms of Service and Community Standards. These are our high-level rules against sexual, violent, profane or hateful content. However, content appropriate for Facebook in general is not necessarily appropriate for monetisation.
Creators and publishers need to adhere to our Partner Monetisation Policies and Content Monetisation Policies in order to make money from their content. You can learn more about Partner Monetisation Policies in the "Learn more" section below.
Your content itself must follow these guidelines in order to be eligible for certain monetisation products.
Prohibited formats
Static videos
Static image polls
Slideshows of images
Looping videos
Text montages
Embedded ads
Prohibited behaviours
The following behaviours cannot monetise:
Engagement bait
Soliciting engagement
Content that requests compensation in exchange for extreme behaviour, such as:
- consumption of inedible substances;
- showing graphic content;
- consumption of drugs, tobacco or alcohol; and
- Disrobing or other sexual behaviour
Restricted categories
Content that depicts or discusses subjects in the following categories may face reduced or restricted monetisation:
Debated social issues
We define "debated social issues" as "social issues that may provoke debate, such as personal, civil or political rights". Content may be subject to reduced or disabled monetisation if it depicts or discusses the following subjects in a polarising or inflammatory manner:
- Race
- Gender
- National origin
- Age
- Political affiliation
- Ethnicity
- Disability
- Sexual orientation
- Socioeconomic class
- Religion
- Immigration
- Legitimacy of elections
Content that exploits controversial political or social issues for commercial purposes is restricted from monetisation.
Tragedy or conflict
We define "tragedy or conflict" as "physical or emotional distress, such as death, injury, abuse, illness or destructive events". Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content.
However, content that depicts or discusses these subjects in an explicitly uplifting manner may still be eligible for monetisation.
Examples of this content include:
- Death
- Physical injury
- Mental disabilities
- Illness
- Physical abuse
- Sexual abuse
- Emotional abuse
- Property damage
Objectionable activity
We define "objectionable activity" as "substance use, abuse or crimes". Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content.
- Substance abuse
- Threats
- Advocating for harm
- Trafficking
- Theft
- Vandalism
- Trespassing
- Corruption
- Fraud
- Bribery
- Insider trading
- Embezzlement
- Hacking
- Copyright infringement
- Judicial proceedings
We restrict the monetisation of content that promotes the sale or misuse of illegal, prescription or recreational drugs.
Sexual or suggestive activity
We define "sexual or suggestive" content within the examples below. Content may face reduced or disabled monetisation if it contains this subject matter. Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content.
- Nudity
- Sexual activity
- Sexual poses
- Suggestive dancing
- Simulations of sexual activity
- Sex objects
- Suggestive language
- Revealing or absent items of clothing
We restrict the monetisation of gratuitous nudity, depictions of people in explicit positions or activities that are overly suggestive or sexually provocative.
Strong language
We define "strong language" as "profanity, derogatory words or vulgar sexual language". Content may face reduced or disabled monetisation if it contains this language, either spoken, written or otherwise represented.
- Profanity
- Derogatory words
- Sexual words
- Innuendos
- Crude gestures
- Vulgar motions
We restrict the monetisation of hate speech.
Explicit content
We define "explicit content" as "injury, gore or bodily functions or conditions". Content may not be monetised if it displays or discusses gore or bodily conditions. Depictions of these subjects, either real or fictional, may affect monetisation for your content.
- Wounds
- Infections
- Bodily fluids
- Medical procedures
- Food processing
- Extreme body modification
- Bodily functions
- Ingesting substances not intended for consumption
- Ingesting nauseating substances
- Decay
- Infestation
We restrict the monetisation of sensational, disrespectful or excessively graphic content.
Prohibited categories
Learn more
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Rules for monetisation
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