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Estimated
Facebook estimates some metrics using sampling or modeling. Estimated metrics can provide directional insights for outcomes that are hard to precisely quantify. They may evolve as we gather more data. Learn more.
See examples of other estimated metrics
- Estimated Call Confirmation Clicks
- Amount Spent
- Cost per 1,000 People Reached
- Cost per Estimated Ad Recall Lift (People)
- Cost per Unique Click (All)
- Cost per Unique Landing Page View
- Cost per Unique Mobile App Achievement Unlocked
- Cost per Unique Mobile App Add of Payment Info
- Cost per Unique Mobile App Add to Cart
- Cost per Unique Mobile App Add to Wishlist
- Cost per Unique Mobile App Checkout Initiated
- Cost per Unique Mobile App Content View
- Cost per Unique Mobile App Credit Spent
- Cost per Unique Mobile App Level Completed
- Cost per Unique Mobile App Purchase
- Cost per Unique Mobile App Rating Submitted
- Cost per Unique Mobile App Registration Completed
- Cost per Unique Mobile App Search
- Cost per Unique Mobile App Session
- Cost per Unique Mobile App Tutorial Completed
- Cost per Unique Outbound Click
- Estimated Ad Recall Lift (People)
- Estimated Ad Recall Lift Rate
- Frequency
- Reach
- Relevance Score
- Unique 2-Second Continuous Video Plays
- Unique Attention Impressions
- Unique Clicks (All)
- Cost per Unique Link Click
- Unique CTR (All)
- Unique Landing Page Views
- Unique Link Clicks
- Unique CTR (Link Click-Through Rate)
- Unique Mobile App Achievements Unlocked
- Unique Mobile App Adds of Payment Info
- Unique Mobile App Adds to Cart
- Unique Mobile App Adds to Wishlist
- Unique Mobile App Checkouts Initiated
- Unique Mobile App Content Views
- Unique Mobile App Credits Spent
- Unique Mobile App Levels Completed
- Unique Mobile App Purchases
- Unique Mobile App Ratings Submitted
- Unique Mobile App Registrations Completed
- Unique Mobile App Searches
- Unique Mobile App Sessions
- Unique Mobile App Tutorials Completed
- Unique Outbound Clicks
- Unique Outbound CTR (Click-Through Rate)
- Incremental Results
- Conversion Rate Ranking
- Engagement Rate Ranking
- Quality Ranking
- Learning Phase
- Learning (Amount Spent)
- Learning Limited (Amount Spent)
OPTIMIZATION |
Ad Delivery & Optimization
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