Estimated

Facebook estimates some metrics using sampling or modelling. Estimated metrics can provide directional insights for outcomes that are hard to precisely quantify. They may evolve as we gather more data. Learn more.

See examples of other estimated metrics

• Estimated call confirmation clicks
• Calls placed
• 20-second calls
• 60-second calls
• Cost per 1,000 Accounts Centre accounts reached
• Cost per estimated ad recall lift (people)
• Cost per messaging conversations started
• Cost per unique click (all)
• Cost per unique landing page view
• Cost per unique mobile app achievement unlocked
• Cost per unique mobile app payment info add
• Cost per unique mobile app add to cart
• Cost per unique mobile app add to wishlist
• Cost per unique mobile app checkout initiated
• Cost per unique mobile app content view
• Cost per unique mobile app credit spent
• Cost per unique mobile app level completed
• Cost per unique mobile app purchase
• Cost per unique mobile app rating submitted
• Cost per unique mobile app registration completed
• Cost per unique mobile app search
• Cost per unique mobile app session
• Cost per unique mobile app tutorial completed
• Cost per unique outbound click
• Estimated ad recall lift (people)
• Estimated ad recall lift rate
• Frequency
• Landing page views
• Messaging conversations started
• Reach
• Results
• Relevance score
• Unique 2-second continuous video plays
• Unique attention impressions
• Unique clicks (all)
• Cost per unique link click
• Unique CTR (all)
• Unique landing page views
• Unique link clicks
• Unique CTR (link click-through rate)
• Unique mobile app achievements unlocked
• Unique registrations completed
• Cost per unique registration completed
• Searches
• Mobile app content views conversion value
• Unique mobile app payment info adds
• Unique mobile app adds to cart
• Unique mobile app adds to wishlist
• Unique mobile app checkouts initiated
• Unique mobile app content views
• Unique mobile app credits spent
• Unique mobile app levels achieved
• Unique mobile app purchases
• Unique mobile app ratings submitted
• Unique mobile app registrations completed
• Unique mobile app searches
• Unique mobile app sessions
• Unique mobile app tutorials completed
• Unique outbound clicks
• Unique outbound CTR (click-through rate)
• Incremental results
• Conversion rate ranking
• Engagement rate ranking
• Quality ranking
• Learning phase
• Learning (amount spent)
• Learning Limited (amount spent)
• Mobile app donations
• Mobile app donation conversion value
• Website donations
• Website donation conversion value
• Adds to cart
• Purchase ROAS
• Purchase ROAS for shared items
• Purchase ROAS for shared items
• Purchases
• Purchases
• Purchases conversion value
• Purchases conversion value
• Purchases conversion value for shared items
• Purchases conversion value for shared items
• Purchases with shared items
• Unique achievements unlocked
• Cost per unique achievement unlocked
• Adds of payment info conversion value
• Unique adds of payment info
• Unique adds to cart
• Adds to cart conversion value
• Cost per unique add of payment info
• Content Views Conversion Value
• Unique content views
• Cost per unique content view
• Unique credit spends
• Cost per unique credit spend
• Custom events
• Cost per custom event
• Cost per unique add to cart
• Cost per add to wishlist
• Adds to wishlist conversion value
• Unique adds to wishlist
• Cost per unique add to wishlist
• App activiations
• Cost per app activation
• App activations conversion value
• Unique app activations
• Cost per unique app activation
• App Installs
• Cost per App Install
• Applications submitted
• Cost per application submitted
• Appointments scheduled
• Appointments scheduled conversion value
• Cost per checkout initiated
• Checkouts initiated conversion value
• Unique checkouts initiated
• Cost per unique checkout initiated
• Cost per appointment scheduled
• Contacts
• Cost per Contact
• Contact conversion value
• Mobile app adds to cart conversion value
• Website adds to cart conversion value
• Offline adds to cart conversion value
• Mobile app adds to wishlist
• Website adds to wishlist
• Mobile app adds to wishlist conversion value
• Website adds to wishlist conversion value
• Website applications submitted
• Mobile app applications submitted conversion value
• Website appointments scheduled
• Mobile app appointments scheduled conversion value
• Mobile app checkouts initiated
• Website location searches conversion value
• Mobile app contacts
• Website contacts
• Mobile app contact conversion value
• Website contact conversion value
• Mobile app content views
• Website content views
• Website leads conversion value
• Mobile app levels achieved
• Website checkouts initiated conversion value
• Website payment info adds
• Mobile app adds to cart
• Website adds to cart
• Website searches conversion value
• Mobile app subscriptions
• Website payment info adds conversion value
• Website applications submitted conversion value
• Mobile app sessions
• Donate conversion value
• Leads Conversion Value
• Cost per unique level completed
• Customise Product conversion value
• Unique purchases
• Cost per unique purchase
• Unique ratings submitted
• Cost per unique rating submitted
• Mobile app products customised conversion value
• Website products customised conversion value
• Mobile app appointments scheduled
• Cost per Search
• Searches Conversion Value
• Unique searches
• Cost per unique search
• Subscriptions
• Cost per subscription
• Subscribe conversion value
• Trials started
• Cost per trial started
• Mobile app credits spent
• Mobile app subscriptions conversion value
• Website subscriptions conversion value
• Website subscriptions
• Mobile app checkouts initiated conversion value
• Website appointments scheduled conversion value
• Website checkouts initiated
• Trials started conversion value
• Mobile app searches
• Mobile app location searches
• Tutorials completed
• Cost per tutorial completed
• Unique tutorials completed
• Cost per unique tutorial completed
• Mobile app achievements unlocked
• Mobile app payment info adds
• Website leads
• Website location searches
• Mobile app location searches conversion value
• Mobile app purchases
• Website purchases
• Mobile app purchases conversion value
• Website purchases conversion value
• Mobile app ratings submitted
• Mobile app trials started
• Adds to wishlist
• Checkouts initiated
• Cost per location search
• Cost per product customised
• Mobile app trials started conversion value
• Website trials started conversion value
• Mobile app tutorials completed
• Adds to cart
• Leads
• Registrations completed
• Cost per registration completed
• Registrations completed conversion value
• Cost per achievement unlocked
• Cost per credit spend
• Unique levels completed
• Purchases
• Cost per purchase
• Purchases conversion value
• Ratings submitted
• Website purchase ROAS (return on advertising spend)
• Mobile app purchase ROAS (return on advertising spend)
• Mobile app day 2 retention
• Cost per mobile app day 2 retention
• Mobile app applications submitted
• Website registrations completed conversion value
• Website trials started
• Website content views conversion value
• Cost per mobile app day 7 retention
• Cost per result