Lead ads

Lead ads are the best way to run lead generation campaigns on Facebook and Instagram. Lead ads let people show their interest in a product or service by filling out a form in the ad with their details and allowing a business to follow up with them.

Overview

  • About lead ads
  • Availability of lead ads features across devices
  • Terms of use for lead ads and FAQs about policies
  • Recommendations and requirements for lead ads
  • Languages supported by lead ads
  • How businesses like yours are using Facebook ads

    • Create lead ads

  • Design specifications for lead ads on Facebook and Instagram
  • Create lead ads on Facebook
  • Run lead ads on Instagram
  • Choose the right instant form based on your advertising goals
  • Create an instant form for your lead ad
  • Collect leads using a Facebook Canvas instant form
  • Set up dynamic ads for lead generation
  • Ask the right questions on your instant form to accomplish your business goals
  • Add an introduction section to your lead ads instant form
  • Choose the number of questions to include on your lead ads instant form
  • Set up custom questions in your instant form
  • Pre-filled fields and call-to-action buttons you can use for lead ads
  • Add a custom thank you screen to your lead ads instant form
  • Add a customer disclaimer to your lead ads

    • Manage lead ads

  • Download your leads
  • Control who can access your leads
  • Copy or edit an instant form
  • Collect leads using a CRM
  • Benefits of using an integrated CRM solution to manage your leads
  • Available customer system/CRM integrations for lead ads

    • Best Practices

  • Get the most out of lead ads on Facebook and Instagram
  • Use lead ads to drive requests for product samples
  • Use lead ads to understand where people want to shop
  • Use lead ads to help people schedule an appointment
  • Use lead ads tracking parameters to understand channel effectiveness

    • Measure Results

  • About organic leads
  • Data you can access from your lead ads campaign
  • How to access your leads data
  • Columns that are included when you download your leads

    • Troubleshoot

  • I can't download all of my leads
  • People who see my lead ad cannot submit my form
  • I want to change the field IDs in my instant form
  • I don't see a share button on my lead ads
    • Ready to get started?

    Create Your Ad

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