About ads for employment
To help prevent discrimination, our Discriminatory Practices advertising policy has special requirements for ads related to employment.
Watch a video to learn tips to fix ads rejected due to this policy:
Note: Account Quality is now Business Support Home.
When you run ads for employment, you may need to choose a Special Ad Category during the creation of your campaign. You’ll need to do this if:
- You’re an advertiser in the United States, or
- Your target audience is in the United States, Canada or certain parts of Europe
If you meet the qualifications above and don’t choose a Special Ad Category, your ad may be rejected.
Certain parts of Europe include:
- Andorra
- Austria
- Azores
- Belgium
- Bulgaria
- Canary Islands
- All Channel Islands (Guernsey)
- All Channel Islands (Jersey)
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- French Guiana
- Germany
- Greece
- Guadeloupe
- Hungary
- Iceland
- Ireland
- Isle of Man
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Madeira
- Malta
- Martinique
- Mayotte
- Monaco
- Netherlands
- Norway
- Poland
- Portugal
- Réunion
- Romania
- Saint-Martin
- San Marino
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- United Kingdom
- UK sovereign bases in Cyprus (Akrotiri and Dhekeli)
- Vatican City
What is an ad for employment?
Under this policy, an ad for employment is an ad that promotes or directly links to an employment opportunity.
They can include ads for the following and more:
- Full-time job
- Part-time job
- Internship
- Apprenticeships
- Professional certification programs
- Job fair
- Job board or aggregation services
- Guaranteed interviews or career placement
- Promotion of company perks alongside employment opportunities
They don’t include ads for the following:
- General advice on how to succeed at work unrelated to specific listings
- General advice for career development unrelated to specific listings
- Discussing a company without sharing employment opportunities or perks
Keep in mind that the examples above aren’t comprehensive and don’t constitute legal advice.
Examples
Here are some examples of ads for employment under our policies:
Targeting restrictions
When you choose a Special Ad Category, we apply additional targeting restrictions to your campaign. These restrictions are a preventative measure to protect people from discriminatory practices. Your targeting options don't become limited to only people interested in employment opportunities. Learn more about targeting restrictions for housing, employment and financial products and services ads.
If you determine that your ad is for employment, learn how to choose a Special Ad Category in Ads Manager. Note that choosing a Special Ad Category doesn’t impact how long it takes for us to review your ads.
Learn more about how to troubleshoot a rejected ad. If you believe your ad was rejected incorrectly, you can request a review in Business Support Home.
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