In development

This metric is still being tested and may change as we improve our methodologies. We encourage you to use it for directional guidance, but please use caution when using it for historical comparisons or strategic planning. Learn more.

See all in-development metrics

• Estimated call confirmation clicks
• Calls placed
• 20-second calls
• 60-second calls
• 2-second continuous video plays
• 3-second dwells
• New messaging contacts
• Five-second dwells
• Seven-second dwells
• Instant Experience clicks to open
• Instant Experience clicks to start
• Instant Experience outbound clicks
• Card views
• Cost per 2-second continuous video play
• Cost per estimated ad recall lift (people)
• Cost per landing page view
• Cost per unique landing page view
• Estimated ad recall lift (people)
• Estimated ad recall lift rate
• Landing page views
• Messaging conversations started
• Unique 2-second continuous video plays
• Unique attention impressions
• Unique landing page views
• Video plays
• Incremental results
• Cost per ThruPlay
• Post saves
• Event for item matching
• Video average play time
• Donation ROAS (return on ad spend)
• Meta donation ROAS
• Meta donations
• Cost per 3-second video plays
• Video plays at 100%
• 3-second video plays