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Get help with Meta business account advertising

Learn all you need to know about Facebook and Instagram ads. Find out how to create ads, track ongoing campaigns, run ad experiments, create audiences and other general advertising tips.

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Create ads from a Facebook Page

Beginner's guideFeaturesBoost posts
Page likesCall to actionWebsite visitorsWebsite purchasesWebsite purchases with your catalogueAutomated ads
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Create ads from Meta Ads Manager

Create campaigns, ad sets, adsEdit campaignsEvent ads
Lead adsCall adsDynamic creativeCreative tipsMobile app adsFacebook Ads Manager for ExcelBid strategiesBudgetsDeliveryMessage ads
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Create ads from Instagram

Beginner's guideAdvertising from InstagramInstagram Shopping

Create ads from the Ads Manager app

Ads Manager app

Objectives

Brand awarenessLead generationBrand consideration
Advantage+ catalogue adsAutomotiveTravelCollaborative ads
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Audiences

AudiencesCustom AudiencesLookalike Audiences

Formats

ImageCarouselCollection
Instant ExperienceVideoStoriesBranded content
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Placements

Placement optimisationInstagramMessenger
Meta Audience NetworkMarketplaceFacebook in-stream video
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Meta Ads Reporting

MetricsAds Manager for ExcelAudience Insights
View results and run reports Analyse results
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Optimisation

Attribution

Events

Offline conversionsApp eventsMeta pixel
Conversions API
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Experimentation

Experiment conceptsA/B testingExperiments tool
Facebook-managed tests
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Payments settings

Monthly invoicingAd credits

Billing

How billing worksPayment methodsSpending limits
TaxesAbout manual paymentsBudgets
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Management tools

Meta Business ManagerUsers in Business ManagerAccounts in Business Manager
Data sources in Business ManagerSecurity and safety in Business ManagerLeads CentreCatalogueMeta Creative HubConnect your websiteBrand safetyAd account permissions
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Track ongoing campaigns

Track ads in Ads ManagerAutomated rules in Ads Manager

Policies

Ads about social issues, elections or politicsPersonal healthCryptocurrency
Advertising policy on real money gaming and gambling (RMG)Drug and alcohol addiction treatment
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Goals

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Guides and resources

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Site map

Business Help Centre

Create and manage accounts
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Monetise your content or app
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