Partner Monetisation Policies

At this time, monetisation features are available for public content on Facebook Pages, profiles in professional mode, events and groups. Content paid for on Facebook, but consumed on a third-party site, may be eligible for monetisation. Facebook profiles outside of professional mode are ineligible for monetisation products and features.

To monetise, you must reside in an eligible country where the product or feature is available. You may lose your ability to monetise if you move to an ineligible location or if Facebook changes product eligibility.

These rules apply to all posts and interactions on Facebook, including rules against hate speech, calls for violence, sexualised content and inauthentic behaviour. Any content posted by publishers, creators or third-party providers that violates our Community Standards, including our policies regarding intellectual property, authenticity and user safety, may cause creators, publishers or third-party providers to become ineligible or lose their eligibility to monetise.

If you believe your content may have breached our Community Standards, check for a notification. If you believe that you may have violated our policies regarding intellectual property, learn more about copyright or trademark infringement.

Monetised content must pass an additional level of standards above and beyond our Community Standards. These additional rules are called Content Monetisation Policies. These include deeper restrictions on the content itself and the formats in which it is presented.

Creators, publishers and third-party providers posting content flagged as misinformation and false news may be ineligible or may lose their eligibility to monetise. You can read more about this here. Creators, publishers and third-party providers sharing clickbait or sensationalism may be ineligible or lose their eligibility to monetise. You can read more about this here. Creators and publishers posting content reported to Facebook as unlawful by an authorised entity may be ineligible or lose their eligibility to monetise.

Content creators, publishers and third-party providers can only monetise content that they created or were involved in the creation of, or that directly features the creator, publisher or third-party provider. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing etc.) cannot be monetised. Affiliate entity content distributed by third-party providers, such as multi-channel networks or social media agencies, may be considered original content.

Creators, publishers and third-party providers can only monetise content consumed by their natural, authentic audience. This means that creators, publishers and third-party providers may not engage in any behaviour that boosts or amplifies followers, views or engagement for the purpose of generating more revenue. This includes manufactured sharing, which is coordinated distribution of content, often for compensation and high-volume crossposting. Pages managed by a third-party provider, such as a multi-channel network, are able to share content from affiliate entities, so long as the multi-channel network and affiliate talent, creators and content providers are not monetising the same piece of content.

Creators, publishers and third-party providers may lose the ability to monetise if their audience significantly consists of fake engagement, including, but not limited to, likes, follows and views.

Monetising creators, publishers and third-party providers must comply with Facebook's rules for making and receiving payments.

Content published on a Page must follow our Page-specific Terms, including restrictions on manufactured sharing. Content published in a group must follow our Groups-specific Terms. Content published in an event must follow our Events-specific Terms.

Creators, publishers and third-party providers must have an authentic, established presence on Facebook. To be eligible for all monetisation features, this means having an established presence for at least 30 days. To gain access to in-stream ads, this also includes maintaining a sufficient follower base, indicated by your Facebook followers and a minimum number of videos.

• Current elected and appointed government officials
• Current political candidates
• Political parties
• Registered political committees
• Government agencies and departments