Use breakdowns in Ads Manager to see the age of your audience, where they are viewing your ads, what devices they are using and much more. Note: For offsite conversions, we support the following breakdowns under By delivery: age, gender, age and gender, country, impression device, platform, platform and device, and placement.

1. Select the Campaign, ad set or ad that you want to view.
2. Click the Breakdown icon.
3. Click By time, by delivery or By action and select a breakdown.

Note: We are continuously working on new ways to help you drive performance, get more complete reporting and preserve privacy. Statistical modelling may be used in breakdowns to give a more complete measurement when conversion data may be missing or partial.

Learn more

• About breakdowns, metrics and filtering in Ads Reporting
• About Meta's modelled conversions