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About Detailed Targeting
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About Detailed Targeting
Learn about updates to detailed targeting options.
Detailed targeting is a targeting option available in the "Audience" section of ad set creation that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviors.
These detailed targeting options may be based on:
- Ads they click
- Pages they engage with
- Activities people engage in on Facebook related to things like their device usage, and travel preferences
- Demographics like age, gender and location
- The mobile device they use and the speed of their network connection
AUDIENCES |
Audiences
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