Business Help Center

An attribution window is the number of days between when a person viewed or clicked your ad and subsequently took an action. We measure ad actions based on clicks and views of your ad:

• Click-through attribution: A person clicked your ad and took an action.
• View-through attribution: A person saw your ad, didn't click it, but took an action within the attribution window.

By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.

To see all activity related to your ad, you should select both view-through and click-through attribution for the same time period.

For example, if you wanted to look at the purchases that occurred after someone viewed or clicked your ad in the last 7-days, you could select a 7-day view and 7-day click attribution window. Once you have these columns, you can see if people are taking action after seeing or clicking on your ad.