Expand Navigation HeaderCollapse Navigation Header
Create Ads from a Facebook Page
Beginner's GuideFeaturesBoost PostsPage LikesCall-to-ActionWebsite VisitorsWebsite PurchasesWebsite Purchases With Your CatalogAutomated Ads
Create Ads from Ads Manager
Create Campaigns, Ad Sets, AdsEdit CampaignsEvent AdsOffer AdsLead AdsDynamic CreativeCreative TipsMobile App AdsFacebook Ads Manager for ExcelBid StrategiesBudgetsDelivery
Create Ads from Instagram
Beginner's GuideAdvertising from InstagramInstagram Shopping
Create Ads from the Ads Manager App
Ads Manager App
Objectives
Brand AwarenessReachLead GenerationBrand ConsiderationMessagesDynamic AdsAutomotiveTravelCollaborative AdsConversions
Audiences
AudiencesCustom AudiencesLookalike Audiences
Formats
ImageCarouselCollectionInstant ExperienceVideo & SlideshowStoriesBranded Content
Placements
Placement OptimizationInstagramMessengerAudience NetworkMarketplaceFacebook In-Stream Video
Track Ongoing Campaigns
Track Ads in Ads ManagerAutomated Rules in Ads Manager
Ads Reporting
MetricsFacebook Ads Manager for ExcelAudience InsightsView Results & Run ReportsAnalyze Results
Optimization
Facebook Attribution
Events
Offline ConversionsApp EventsFacebook Pixel
Experimentation
Experiment ConceptsA/B TestingExperiments ToolFacebook-Managed Tests
Payments Settings
Monthly Invoicing
Billing
How Billing WorksPayment MethodsSpending LimitsTaxesAbout Manual paymentsBudgets
Management Tools
Business ManagerUsers in Business ManagerAccounts in Business ManagerData Sources in Business ManagerSecurity and Safety in Business ManagerLeads CenterCatalogsCreative HubConnect Your WebsiteBrand SafetyAd Account PermissionsBusiness Suite
Policies
Ads About Social Issues, Elections or PoliticsPersonal HealthCryptocurrencyAdvertising Policy on Real Money Gaming and Gambling (RMG)Drug and Alcohol Addiction Treatment

Business Help Center

Business Help Center

Fact-Checking on Facebook

Get help, tips, and more...
Last updated: Dec 14, 2020

Fact-Checking on Facebook

Overview

We're committed to fighting the spread of misinformation on Facebook and Instagram. In many countries and regions, we work with independent, third-party fact-checking organizations who are certified through the non-partisan International Fact-Checking Network (IFCN) to identify, review and take action on this content. Read more about our partnerships here and learn about the elements of our program below.

The focus of this fact-checking program is identifying and addressing viral misinformation, particularly clear hoaxes that have no basis in fact. Fact-checking partners prioritize provably false claims, especially those that are timely or trending and important to the average person.

Fact-checking partners do not prioritize claims that are inconsequential or consist of minor inaccuracies. Additionally, the program is not meant to interfere with individual expression, opinions and debate, clearly satirical or humorous content, or business disputes.

How the program works

Our program includes several key steps:

  • Identifying false news: We identify potential misinformation using signals, like feedback from people on Facebook, and surface the content to fact-checkers. Fact-checkers may also identify content to review on their own.
  • Reviewing content: Fact-checkers will review content, check its facts, and rate its accuracy. This happens independently from Facebook, and may include calling sources, consulting public data, authenticating videos and images, and more.
  • Clearly labeling misinformation, and informing users about it: We apply a label to content that’s been reviewed by fact-checking partners, so people can read additional context. We also notify people before they try to share this content, and people who have shared it in the past.
  • Ensuring that fewer people see misinformation: Once a fact-checker rates a piece of content as False, Altered or Partly False, it will appear lower in News Feed, be filtered out of Explore on Instagram, and be featured less prominently in Feed and Stories. This significantly reduces the number of people who see it. We also reject ads with content that has been rated by fact-checkers.
  • Taking action against repeat offenders: Pages and websites that repeatedly share misinformation rated False or Altered will have some restrictions, including having their distribution reduced. They may also have their ability to monetize and advertise removed, and their ability to register as a news Page removed for a given time period.

Read on for FAQs and more details about the impact of each rating.

    Was this information helpful?

    NEWS |

    Third Party Fact Checking