How to set up a shop on Facebook and Instagram

With Shops, you can display and sell products on Facebook and Instagram. People who visit your shop can browse your products, make purchases and get to know your brand. You'll create your shop in Commerce Manager – a tool that you use to manage your inventory and sales on Facebook and Instagram.

To set up your shop:

1. Go to the Create your shop page and click Next.
   • If you're already selling on Shopify, BigCommerce or another partner platform, you can create your shop by importing and syncing your products. Click Sync a partner platform on the right-hand side and follow the link to your partner website to complete setup.
2. You may have to choose a checkout method. Click Next.
3. If you want to sell on a Facebook business Page, choose your Page or create a new one. If you want to sell on Instagram, select your Instagram business account. Click Next.
4. Select your business account or create a new one. Click Next.
5. Select the catalogue that you want to use for your shop and click Next. To select a catalogue, it must meet catalogue eligibility requirements for shops. You can't switch this catalogue later.
   • Note: If you don't already have a catalogue, you won't see this step. We'll create a catalogue for you automatically in Commerce Manager called "Items for (name and ID of your Page)". You can add your items later when you've finished setting up your shop.
6. Look over your shop details, review and agree to the Seller Agreement and click Finish setup.

You've now created your shop. Next, you'll want to:

• Manage your catalogue to add any products that you want to sell. All products from your catalogue are included in your shop by default, but you can also control which items appear.
• Create a collection, a group of products that you want to feature in your shop.
• Customise the look and feel of your shop.
• Publish your shop. People can see your shop once we've reviewed and approved your collections.

Note: If you set up a shop with checkout, Shop Pay by Shopify will be automatically turned on. If you don't want your customers to use Shop Pay, you can turn it off at any time.