Business Help Center

Dynamic ads use machine learning to scale your ads when you have a broad range or large volume of products. Dynamic ads automatically deliver relevant services or offerings to people based on their interests, intent and actions. This solution removes the burden of creating individual ads for each and every item you sell. Instead of setting up 1,000 ad sets manually, you can create a catalog with all your products and services. Then you can create one campaign that drives sales on your website or app using personalized, user-level recommendations for everything in your catalog. Whenever a shopper expresses interest in an item from your catalog, Facebook will dynamically generate an ad for that person and deliver it automatically on mobile, tablet and desktop.

Dynamic ads look exactly like other single image, carousel, stories or collection ads on Facebook, Instagram and Audience Network. If you use the catalog sales objective you’ll be automatically running dynamic ads. You can also run dynamic ads in the app installs and lead generation objectives. If you have multiple apps you want installed, or products or services you want to sell or generate leads for, add your catalog at the ad set level, which will prompt dynamic targeting options under the audience tab.

Dynamic ads have two targeting options that reach your customers across different stages of the buying journey:

• Dynamic ads for broad audiences reach consumers who have not yet purchased from your business or visited your website but may have shown interest in the types of products or services you are offering.
• Dynamic ads for retargeting reach consumers who have expressed interest in specific products on your website or app and encourage them to complete the action.

Why use a dynamic ad

• Personalized: automatically delivers relevant content and creative to consumers based on their behaviors and interests.
• Always on: automated campaign that continuously optimizes and promotes all of your items without having to configure each individual ad.
• Retargeting: Retarget your website or mobile app shoppers to remind them of items they viewed but didn't buy.
• Find new shoppers: Reach new people who've expressed interest in your products (or products similar to yours) using broad audience targeting, even if they haven't visited your website or app yet.

Requirements

Before you can create a dynamic ad, make sure you have set up all the dynamic ad requirements.

Learn more

• Create a Dynamic Ad
• Review the design specifications for dynamic ads.
• Use Facebook Partner Integrations to set up your dynamic ads.
• (Developers) See detailed API documentation for dynamic ads.

Looking for help with dynamic ads for travel or autos? Go the dynamic ads for travel help center or dynamic ads for auto help center.