How do I know if my ad is relevant to my audience?

Your relevance score estimates how well your ad is resonating with your audience. The higher your ad's relevance score, the better it's considered to be performing.

Customize your columns to show your score:

  1. Navigate to Ads Manager.
  2. Click the specific Ad that you want to view. (Relevance score will not appear at the Campaign or Ad Set level.)
  3. Click the Columns drop down.
  4. Select Customize Columns.
  5. Check Relevance Score. You can also check Positive Feedback and Negative Feedback to get more info.
  6. Click Apply.

The relevance score column will display a number between 1 and 10, while positive and negative feedback will be shown as a rating of low, medium or high.

Learn how to improve your relevance score.
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